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three forces
technology, globalization and social responsibility
What Can We “Market”?
GOODS, SERVICES, EXPERIENCES, PEOPLE, EVENTS, PLACES, EVENTS, PLACES, INFORMATION, IDEAS, COMPANIES, INDUSTRIES
5 C’s
CUSTOMER, COMPANY, CONTEXT, COLLABORATORS, COMPETITORS
STP
SEGMENTATION, TARGETING POSITIONING
3 phases of the purchase process
PRE-PURCHASE
PURCHASE
POST-PURCHASE
customer involvement/ kinds of purchases
low, medium, high
Note 
Flashcard (121)