Defining Marketing for the New Realities
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Last updated 1:21 AM on 4/19/24
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6 Terms
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three forces
technology, globalization and social responsibility
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What Can We “Market”?
GOODS, SERVICES, EXPERIENCES, PEOPLE, EVENTS, PLACES, EVENTS, PLACES, INFORMATION, IDEAS, COMPANIES, INDUSTRIES
3
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5 C’s
CUSTOMER, COMPANY, CONTEXT, COLLABORATORS, COMPETITORS
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STP
SEGMENTATION, TARGETING POSITIONING
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3 phases of the purchase process
PRE-PURCHASE
PURCHASE
POST-PURCHASE
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customer involvement/ kinds of purchases
low, medium, high
Flashcards (31)