4.1 Google Analytics
5.0(1)Studied by 22 people
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt PlayCard Sorting
1/19
There's no tags or description
Looks like no tags are added yet.
Last updated 7:16 AM on 12/12/23
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
20 Terms
1
New cards
Automatically collected events
Events collected when you set up Google Analytics on your website/app
2
New cards
Average engagement time
represents the average amount of time users engage with a website/app, in minutes or seconds
3
New cards
Data stream
flow of data from a customer touchpoint (e.g., app, website) to Analytics.
4
New cards
Default reporting entity
How you track and report on users. (Ex. User ID, Google signals and device, or by device only)
5
New cards
Engaged sessions
10s+ session, has a conversion event, or at least 2 page/screenviews.
6
New cards
Engagement rate
% of engaged sessions on your website/mobile app. (Formula: Total number content interaction/your total followers x 100%)
7
New cards
Engaged sessions per user
calculated automatically via data from the web pages + app screens (Formula: # of engaged sessions/total users on site)
8
New cards
Enhanced measurement
measure content interactions by sending options (events) in the Google Analytics interface
9
New cards
Events
An event allows you to measure a specific interaction or occurrence on your website or app.
10
New cards
Event count
Refers to the number of times an event is triggered on your website or app. An event is a user's specific action on your site, such as clicking a button, playing a video, or submitting a form.
11
New cards
Event parameter
lets you capture information about an event, written as key-value pairs (left = event parameter name, right = event parameter value)
12
New cards
Explore
collection of advanced techniques that go beyond standard reports to help you uncover customer behaviour
13
New cards
Life cycle
understand how people use your website/ app, from acquisition → retention.
14
New cards
Measurement ID
An identifier for a web data stream (e.g., G-12345)
15
New cards
Monetization
pre-made overview report that summarizes your revenue data
16
New cards
Purchase
event where a user buys a product/service within an app/website.
17
New cards
Session
period of time where the user interacts with your website/app.
18
New cards
Traffic acquisition Report
pre-made detail report that's designed to help you understand where your website and app visitors are coming from.
19
New cards
User
individual who interacts with an app/website, identified by a unique user ID
20
New cards
User acquisition Report
pre-made detailed report with insights into how first time users find your website/app
