4.1 Google Analytics

Automatically collected events

Events collected when you set up Google Analytics on your website/app

Average engagement time

represents the average amount of time users engage with a website/app, in minutes or seconds

Data stream

flow of data from a customer touchpoint (e.g., app, website) to Analytics.

Default reporting entity

How you track and report on users. (Ex. User ID, Google signals and device, or by device only)

Engaged sessions

10s+ session, has a conversion event, or at least 2 page/screenviews.

Engagement rate

% of engaged sessions on your website/mobile app. (Formula: Total number content interaction/your total followers x 100%)

Engaged sessions per user

calculated automatically via data from the web pages + app screens (Formula: # of engaged sessions/total users on site)

Enhanced measurement

measure content interactions by sending options (events) in the Google Analytics interface

Events

An event allows you to measure a specific interaction or occurrence on your website or app.

Event count

Refers to the number of times an event is triggered on your website or app. An event is a user's specific action on your site, such as clicking a button, playing a video, or submitting a form.

Event parameter

lets you capture information about an event, written as key-value pairs (left = event parameter name, right = event parameter value)

Explore

collection of advanced techniques that go beyond standard reports to help you uncover customer behaviour

Life cycle

understand how people use your website/ app, from acquisition → retention.

Measurement ID

An identifier for a web data stream (e.g., G-12345)

Monetization

pre-made overview report that summarizes your revenue data

Purchase

event where a user buys a product/service within an app/website.

Session

period of time where the user interacts with your website/app.

Traffic acquisition Report

pre-made detail report that's designed to help you understand where your website and app visitors are coming from.

User

individual who interacts with an app/website, identified by a unique user ID

User acquisition Report

pre-made detailed report with insights into how first time users find your website/app