History of Mass Communication

umalohokan (town crier)

announces news in pre-spanish period

maxim

sabi

epic poetry

darangan

war songs

kumintang

wedding song

hudhud

first book printed in PH

Doctrina Christiana (1593)

1st printing press

introduced at the University of Santo Tomas

The Sucesos Felices

first Philippine newsletter, published by Filipino book writer Tomas Pinpin in 1637

Del Superior Govierno

1811, the first newspaper; printed by the Spanish Gov. Manuel Fernandez Folgueras

La Ezperanza (hope)

(December 1, 1846) the first daily newspaper in the country was published by the Spaniard Miguel Sanchez

Diario de Manila

(1848-1899) was the best edited newspaper

El Comercio

most stable newspaper during its time (spanish regime)

La Opinion

(1827) beginning of political journalism in the PH and first opinion magazine

Precios Corientos

first publication in the county to use Eng language

El Pasig

(1862) advent of the native press

Diariong Tagalog

(1892) the first native daily

El Ilocano

(1889-1896), "first newspaper that was genuinely native"

El Hogar

(1893) first publication by women

Kalayaan

(1898) official organ of the Philippine revolutionary movement KKK

La Solidaridad

(1889-1896) became the rallying point of the Filipino intellectual expatriate

Manila Times (Thomas Gowan)

(1898) first Eng language daily

Manila Bulletin

oldest continuously existing newspaper in the country, started as a shipping journal in 1900; Carson Taylor

Period of Silent Pictures

dominance of the documentary film, rise of the feature film, establishment of Filipino film companies

Documentary Film

January 1 1897

Feature Film

1912

Filipino Film Producers

1919, Nepomuceno founded the Malayan Movies

Vicente Salumbides

introduced camera techniques from hollywood

Julian Manansala

produce movies on political and nationalist themes

Carmen Concha

used authentic costumes and props for her movies

Talking Pictures

rise of big commercial film companies, achievement of technological expertise, utter commercialization of the Filipino film

Ang Aswang

(1932) first Filipino talking picture

Golden Age of the Filipino Film

fifties; filmmakers seem to have gained more technological expertise, first award-giving bodies were established

Big Four

Sampaguita, Lebran, LVN, Premiere Productions

birth of a new social consciousness

product of activism

Henry Hermann

sets up the first PH radio stations

When and where was the first journalism degree offered in Asia

In 1919, the University of the Philippines offered the first formal degree in journalism/communication in the country and Asia

first pro-Filipino nationalistic newspaper

The Philippines Herald, established in 1920 by Manuel L. Quezon, with Carlos P. Romulo as one of its editors

first advertising agency in the PH

(1921) The Philippine Publicity Service, founded by Americans

When did radio broadcasting begin in the PH

(1922) Hermann put up 50-watt radio stations in Manila and Pasay; stations were American-owned, used English, and featured news and entertainment

significance of KZKZ radio

(1924) KZKZ replaced earlier stations by Henry Hermann and operated at 100 watts. The letter “K” was assigned to PH radio stations under US law

Florentino Garriz

founded the first Filipino-owned advertising agency

Vodavil

popular pure entertainment stage performance came to life

Radio Control Law

allocate frequencies, examine applications and conduct inspections

Commonwealth Act 729

give the Pres a four-year right to grant temporary permits to establish radio stations

Alejandro Roces Sr.

first Filipino newspaper chain owner

Philippine Magazine

first publication to be called a magazine in the PH; first called Philippine Teacher

Journalist Maria Ressa

won the nobel peace price 2021

Philippine Daily Inquirer

founded on december 9, 1985 becae the leading newspaper after the EDSA revolution in 1986

De La Salle University

becomes the first educational institution to put up a website

Manuel Mogato

Filipino Pulitzer Price-winning journalist

folk media

cenaculo, pastores, pasyon, awit corrido, balagtasan, and balitao

Martial Law Period

Era of Guided Media and the Rise of the Alternative Press

Transnationalization

started as Marcos cronies were forced to enter into joint venture with foreign partners because of the capital-intensive nature of telecommunications

Emergence of the Development Communication

as a field of study and as a profession (1970)

xerox journalism

news clippings mostly from foreign newspaper and magazines and smuggled into the country by friends and relatives