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Public opinion
involves citizens attitudes about political issues, personalities, institutions, and events
individual opinion
what 1 person thinks about issues, personalities, institutions, and events
aggregate opinion
the accumulation of individual beliefs as expressed in polls, votes, town meetings, and protests
preferences
shaped by economic self-interest and social/moral values
beliefs
reflect what people know and how they understand the world and the consequences of their actions
revealed preferences
the choices people make among a given set of issues and alternatives
self-interest
government policies directly affect our financial well-being, the quality of public services, and public safety
values
our philosophies about morality, justice, ethics, and social norms affect our opinions and may even contradict our economic interests
social groups
social characteristics and groups that include family, neighborhoods, language, race, and religion also have an impact on our preferences