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social psychology
scientific study of behaviors, influences by others
B=f(PxS)
everything = functions (personality x socio-enviornmental) [Kert Lewin]
Construals
the way we perceive, comprehend, and interpret the social world
Social influence
necessary key to social psych. (why quiet and loud people act the same at funeral)
Direct social influence
direct attempts at persuasion
indirect social influence
mere presence of person
transmission
culture, values, information
fundamental attribution error
tendency to overestimate role of traits and underestimate role of the situation on determining behavior
social situations; key and challenge
why did i do that vs. why did that person do that
empirical research
tests validity of observations (assumptions, personal experiences, folk wisdom)
scientific methods
systematic rules for gathering evidence or generating knowledge
observational research
a descriptive research method
correlational research
explanation/prediction
experimental research
control/casual prediction
deduction
research that moves from theory to data
induction
researches that moves from data to theory
scientific method steps
have question you want solved
form hypothesis
conduct research/gather data
analyze data
draw conclusions
observational method
observe people and record measurments
ethnography
Understand a group or culture by observing from the inside without preconceptions
participant observation
observer interacts with the people being observed
archival analysis
examines accumulated documents of group (newspaper, journals)
observational method limitations
- certain behaviors are hard to observe
- confined to one group
- describes behavior but not why they have that behavior
correlational method
systematically measuring relationship between two or more variables (surveys)
correlation coefficient
a statistical index of the relationship between two things (from -1 to +1)
positive correlation
an increase in one variable is associated an increase in the other
negative correlation
an increase in one variable in associated with a decrease in the other
problems with surveys
1. sampling errors (who when where how)
2. asking people to describe their own behavior is likely to be inaccurate
3. answers can be influenced by the way a question is asked phrased, ordered, the number/type of answers allowed
4. correlation doesn't prove causation
experimental method
if two variables are correlated, there are three possible outcomes
third variable explanation
something specific has to do with the two correlated variables
Independent variable
manipulated by researcher (IV causes DV)
dependent variable
measured by researcher to see if it changes based on what the IV is
establishing internal validity
ensuring IV is the only thing that can affect the DV
how to get internal validity
1. gain control over extraneous variables
2. random assignment
(unknowns are always possible)
theoretical population
All of the members of a specific population, both accessible and not accessible to the researcher.
study population
demography
sampling frame
a list of individuals from which the sample is drawn
sample
A small proportion of people who are chosen in a survey to represent the pop
representative sample
allows generalization across ppl and situations
lab study
study conducted in a controlled setting (internal validity)
field study
done in real world (external validity
internal validity
enough control to ensure no extraneous effects
external validity
make sure results generalize to real world
social cognition
how people think about themselves and the social world
automatic thinking (autopilot)
non concious
unintentional
involuuntray
effortless
schemas
mental structures people use to organize their knowledge about the social world
analytical thinking
focus on object properties; low contextual processing
holistic thinking
overall context; high contextual thinking
judgmental heuristics
mental shortcuts people use to make judgements quickly and efficiently (rule of thumb)
availability
ease to bring to mind or retrievability of instances from memory
representativeness
compare to typical case
biased sampling
treating atypical obj. or exampls as if theyre generalized
anchoring and adjustment
use starting point and then adjust
controlled thinking
using every gear
conscious
intentional
voluntary
effortful
monitoring process
automatic searching
operating process
distracting and replacing
conterfactual thinking
imagining alternative scenarios and outcomes that might have happened, but didn't
schemas and perception
Use what we already know about someone to fill in their gaps
schematic thinking
filtering and reconstructing knowledge. we remember what we like
accessibility
ease of schema activation
priming
recent experience increases accessibility
perseverance
schemas can live on and on
self-fulfillling prophecy
when we have a schema about someone we act in a certain way towards them to get the reaction we expect from them
social perception
how we come to understand other people. when we perceive others, we make sense of them
nonverbal behavior
sources other than verbal; face, hands etc
emblems vs display rules
some cultures has specific definitions of certain N.V./places where they are appropriate
NV gender difference
women have more than men
implicit personality theory
a type of schema people use to group various kinds of personality traits together; EX many people believe that someone who is kind is generous as well (depends on culture + context)
casual attribution
way people explain the causes of own and other behavior
internal attribution
personality, mood, ability, effort
external attribution
situation
consensus information
how others would generally act
distinctivness Information
how A would react if B was a different person
consistency information
how A acts across time and in different situations
fundamental attribution error
overestimate internal and underestimate situational
correspondence bias
the tendency to view behavior as the result of disposition even when the behavior can be explained by the situation in which it occurs
self serving attributions
success = internal
failure = external
first impression accuracy
~67% accurate
more correct about broad things than details
the self
what makes you the person you are
self development
a process of consciously improving yourself in various aspects
rudimentary self
overall set of beliefs people have about their personal attributes (Chimps, orangutans, gorillas, dolphins all have)
self concept
"me"
self-awareness
"I"
self knowledge
schema for processing info (organization function)
self control
guiding and controlling ones behavior(executive function)
impression management
self presentation function; "design" self to fit social situation (mirrorball)
western self concept
individualistic culture; self based on unique characteristics; independent
eastern self concept
collectivist culture' self based on relationships; interdependent
Females and the self
small yet very emotionally close friendships
males and the self
bigger and broader friend groups
introspection
examination of one's own thoughts and feelings
Csikszentmihalyi & Figurski (1982) "Beeper study"
found that self thoughts fell right in the middle of what people were thinking about throughout the day
observation
we look at our behavior
comparison
look at other peoples behaviors, then relate to ours
self-awarness theory
1. cue (someone says "hi catherine" or see me in mirror
2. become self aware
3. compare behavior to internal standards
4a. meet standards
4b. fail standard and change behavior
4c. fail standard and flee
components of the self
self knowledge, self control, self presentation
self perception theory
when we don't have a clear sense of our feelings, we will look at our behavior in that moment and use that as a guide
intrinsic motivation
a desire to perform a behavior effectively for our own sake
extrinisic motivation
a desire to perform a behavior due to promised external rewards or threats of punishment
extrinsic motivation flaws
drive may end with reward then overjustification may occur
Greene sternberg and lepper 1976 Overjustification effect
first two weeks of kids playing w puzzles (15 mins). by the end of two weeks (20 mins). started getting rewarded for playing and it went up. No more reward and kids stopped playing all together