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Conformity
A change in behavior or belief as the result of real or imagined group pressure.
What are the two types of conformity?
Acceptance and Compliance
A type of compliance
Obendience
Involving both acting and believing in accord with social pressure.
Compliance (Conformity)
Involving publicly acting in accord with an implied or explicit request while privately disagreeing.
Obedience
Involving acting in accord with a direct order or command
Three classic sets of studies that demonstrate the methods for studying conformity:
Studies of Norm Formation by Sherif, Asch’s Studies of Group Pressure and Milgram’s Obedience Studies
Simplify and Stimulated
Researchers use laboratory microcultures that _____ and _____ important features of everyday influences.
Sherif
Studies of Norm Formation: In 1930, wanted to isolate and then experiment with norm formation to figure out how people come to agree on something.
During the norm formation study….
Over a sequence of exposures of a light in which the position of the light did not change, Sherif asked participants to determine how the point of light had moved. BUT, light was not actually moving.
Autokinetic Phenomenon
The apparent movement of a stationary point of light in the dark.
Mass Hysteria
Suggestibility to problems that spreads throughout a large group of people.
Disturbing forms of mass hysteria:
socially contagious conversion disorder; suicide; gun violence.
Other examples of suggestibility in relation to norm formation are:
Contagious yawning, comedy-show laugh tracks, mood linkage in social systems, chameleon effect and natural mimicry and mass hysteria
Group Pressure
Asch’s Studies are about…
Studies of Pressure
By Asch, who offered a series of comparisions for which 6 confederates gave incorrect answers to see if participant would agree even when he knew they were not correct.
75%
In Asch’s study, some people never conformed by giving the wrong answer; but 75% did so at least once.
37%, 63%
In Asch’s study, ___ of the responses were confirming, but ___ did not conform.
Yes
Over the decades, when similar experiments were help, fewer student were willing to conform.
Because they involved no obvious pressure to conform
Why are Sherif and Asch’s results startling?
Dental flossing, cancer screening, soccer referee decisions and eating.
What are some examples of real-life experiments exploring conformity?
Obedience and electricity (shocking)
What did Milgram’s study look at and use?
Authority
Milgram’s studies tested what happens when the demands of _____ clash with the demands of conscience.
Authority
Because of what did participants felt the pressured to continue although they could of just walked out and leave the experiment in Milgram’s study?
What was Milgram’s procedure?
Milgram’s procedure was that a participant to teach a list of word pairs to another participant and punish errors by delivering shocks of increasing intensity.
65%
What percent of participants continued the shocks to the highest voltage?
True
True or False: Results to the electric shock study remained similar even when the learner’s protests were made more compelling; and when later studies included women.
The 4 feautures of Milgram’s study that mirror well-documented psychological effects that increase compliance and obedience.
“slippery slope” of small requests that escalate, framing of shock-giving as a social norm, oppurtunity to deny responsibility, limited time to reflect on the decision.
True
True or False: Does “slippery slope” start small and then escalates?
Criticisms of Milgram’s Studies
Experiment stressed the participants against their will, studies were unethical because participants were deceived about their purpose and participants’ self-concepts may have been altered.
Yes and also Milgram believed that the results generated important lessons!
Were participants supportive after the deception of the experiment was revealed?
4 factors that determined obedience
The victim’s distance, closeness and legitimacy of the authority, institutional authority and the liberating effects of group influence.
“I was only following orders”
What was the famous saying that was said in Milgram’s results that followed horrific slaughter?
Obedience
Brutality of war and genocide goes beyond ______,it may have as much or more to do with indoctrination.
4 similarities that Asch and Milgram’s study share
Show how compliance can take precedence over moral sense, succeed in pressuring people to go against their consciences, sensitize us to moral conflicts in our lives, affirm to two familiar social psychological principles: link between behavior and attitudes and power of the situation or social norms.
Sherif’s Norm Formation
Asessing suggestibility regarding seeming movement of light.
Sherif’s Norm Formation
Interpreting events differently after hearing from others; appreciating a food others love.
Asch’s Conformity
Agreement with others’ obviously wrong perceptual judgements.
Asch’s Conformity
Doing as others do; dangerous social media “challenges”
Milgram’s obedience
Complying with commands to shock another
Milgram’s obedience
Soldiers or employees following questionable orders.
Conformity
What grows if the judgements are difficult or if the participants feel imcompetent?
Insecure
We are more influenced by others when we feel ___ about our judgements.
Yes
In group attributes, such as size and status also matter? Yes or no?
Conformity
What is the highest when the response is public and made without prior commitment?
3 to 5
What group will elicit more conformity? A group of 3 to 5 people or group of 1 or 2?
Unanimity
What is also significant in a group when observing another’s dissent, even when it is wrong, that can increase our own independence?
Cohesiveness
A “we feeling”; the extent to which members of a group are bound together.
True
True or False: Higher status people have more impact; and junior group-members acknowledge more conformity.
In front of others
Where to people conform more rather than writing their answers privately?
Prior commitments
What can also restrain persuasion?
Friends
Who has an extra influence on you for both informational and normative reasons?
Normative Influence
Conformity based on a person’s desire to fulfill others’ expectations, often to gain acceptance.
Normative Influence springs?
Springs from our desire to be liked.
Informational Influence
Conformity occurring when people accept evidence about reality provided by other people.
Informational Influence springs?
Springs from our desire to be right.
To please others and comfortable following rules
What type people are most likely to conform?
Cultures
What impacts people to be more or less socially responsive?
Social roles
What involves a certain degree of conformity?
Expectations
What is a important tasks to conform to when taking on a new social role?
Yes, but not too different because we like to be unique
Do we ever want to be different?
When we understand the forces pushing upon us
When we we might act accordingly to our own values?
Reactance
A motive to protect or restore one’s sense of freedom and arises when someone threatens our freedom of action.
Western Culture
In what culture, will we act in ways that preserve our sense of individuality, asserting our uniqueness- but we are wary of being too different.
In a group
Where are we most conscious of how we differ from others?
Western culture
In what culture is community prized, however conformity is more accepted?
Neither
Is conformity good or bad?
Yes!
Do we do well to balance our “me” and our “we”, our needs for independence and for attachment, our individuality, and our social identity?