MKTG 396 2.5 Marketing Plan Step 4: Implement Marketing Mix and Allocate Resources
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4 Terms
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The final step in the planning process includes evaluating the () of the strategy.
Results
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A measuring system that quantifies a trend, dynamic, or characteristic.
Metric
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The () unit and its manager should be held accountable only for the revenues, expenses, and profits that they can control.
Business
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In portfolio analysis, management evaluates the firm’s various products and businesses—its ()—and allocates resources according to which products are expected to be the most profitable for the firm in the future.
Portfolio
Note 
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