Effective use of words to persuade or influence---PERSUADE
Includes THE CONSIDERATION of ethos, logos, and pathos (Don’t WRITE it ethos, logos, and pathos- not techniques; info about message and speaker and audience)
Don’t say: establishes credibility or provides a logical argument Includes FIDDS: Figurative Language, Imagery, Diction (Tone), details, structure (syntax), etc. ANYTHING that CREATES MEANING
Anything used to deliberately create effect