cgs 2301 - encoding

encoding

• transfers info from stm to ltm

• transforming perception, feelings, and emotions into enduring memories

how do we encode?

• making meaningful connections: depth of processing and encoding specificity

• organizing info

• rehearsal: repeated practice

depth of processing

• manner in which stimuli are processed at encoding

• more elaborate processing = better memory

• ex: deep judgment like semantic judgement had a high recall rate than shallow judgement like visual judgment (increased blood flow to the brain during deep judgement)

encoding specificity

• aka state dependent learning

• contextual info during encoding affects recall

• performance is better if: semantically related cues provided both at encoding and retrieval

• the same physical and auditory environment during encoding and recall

• ex: if you memorize a list of words underwater, you’ll recall them better underwater than on land

is listing or chunking more effective for memory?

chunking (method 2) bc it’s deep judgement (semantic stuff)

rehearsal

repetition for maintenance

unrehearsed info is lost (stm)

Clive Wearing

no short term memory, only long term memory