Benchmark polls
done by a campaign before someone decides to run to see what the public think of the is candiate running
Demographics
somenes’s race, gender, class, religon etc we can look at avg. to figure out how a praticular group tends to lean
Exit polls
-as ppl exit from polls they are polled to help predict results. Provide info for way voters voted how they did.
Focus group
small demographics , diverse group of people that are gathered together for a intance discussion
used to judge how the public may react to somthing
Framing (polling)
how a pollster asks a question can effect peoples responces to the question
Gallup poll
a sampling of public opinion on a particular issue or the degree of info among the public on a particular thing
Gender Gap
the gap b/w how people of different genders see the issues
women tend to want the govt to play a more active role then men
tend to prefer demolomacy while men prefer millitary action
women tend to lean more dem while men more repub
Generational effect
ppl used to think that as you got older you got more repub however recently it’s been found that ppls poltical opions don’t really change over time what does chage however is what things you pay more attention to
Heuristics
info shortcuts used by voters to make destions
these voters tend to reach the same decision they would have made anyway
limits to this and it can lead voters astray
Impressionable years hypothesis
late teens and early 20’s is when teens really start paying attention to policies and what is going on politically at that time can effect rather they lean dem or repub
Liberal, Moderate, Conservative
ones political ideology
Liberalism is the predominant left-leaning ideology and conservatism is the predominant right-leaning ideology. Those who hold beliefs between liberalism and conservatism or a mix of beliefs on this scale are called moderates.
Margin of error (polling)
expresses the amount of error the poll might have
the larger the margin of error the less confidence one should have on how accurate the poll is
Non-Response Bias
when thoses who are willing to ansewr a poll differ from those who do
this leads to the sample no longer being representative of the population as a whole
comment source of error in polls
Opinion Saliency
when some people care more about certain issues then others
Partisanship
A alliance toward a polotical party
Party sorting
voters sort themselves in partys that match their beliefs still have some centrist ideas the more involved in polotics you become the more hardened your beliefs become.
Perception Gap
americans tend to have a distorted understanding of the beliefs people on the other side have
Dems and repubs imagine almost twice as many of their political opponents hold views they consider extreme
Political Efficacy
is the feeling that ones political input has an impact on the political process
political elites
ppl with a disproportionate share of poltical power
elected officilas, lobbysts, activists
Political ideology
consistent set of beilfs on the kind of polices govt should persue
Political legitimacy
the acceptance and recognition of a government's authority by its citizens or other political actors
Political socialization
the process by which people get their political beliefs
Public Opinion
how citizens feel about their leaders, candidates for office, issues and institutions etc
Public Opinion Poll
interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population on an issue
Push poll
polls that skew people on an candiate by providing info about the candiate
help induce projects for a campiagn
some candidates make up lies about their opptent
Tracking Poll
tracking the changes in public opinion over time
asks respondiate same questions and looks for changes in their responses
Symbolic Ideology
It looks at how often ppl use terms like liberal and conservtive + accurcy of prediaction
if you know their belifs one one topic can you guess there beifes on another topic
Question wording (polls)
the way questions are worded can alter responses
-for example the use of loded language
Random Sampling
in order for a poll to reflect how people think they have to use random sampling
the prosses in which any adult has an equal chance of being polled
Sampling error
if you take 2 polls using random sampling you will get slightly diffrent results. the diffrence in the results is called sampling error
Social Desirability Bias (polling)
the tendency for people to answer pulling questions in a way that will be viewed favorably by others
socioeconomic status
top 1% (very wealthy) tend to vote against govt regulations of business and social programs
Stratified sampling
a method of sampling that involves the division of a population into smaller subgroups
How do policy makers and intrest groups use public opinion ?
Policymakers and interest groups leverage public opinion to shape, promote, and justify their agendas. Public opinion serves as a critical tool for both influencing policy decisions and rallying support for specific causes or legislation.
How do people acquire the political beifs they have ?
the single biggest factor is family: most people have the same beliefs as their parents.
the more politically active your family is the more likely you are to have the same beifs as them and also be politically active
certain felids of study leans toward on party
people who have gone to graduate school tend to lead democrat
peers
media: echo chambers, where you get your news
religious + civic institutions
geography
impressionable years hypothesis
how race and ethnicity impact public opion
AA tend to support affermitive action, oppose millatry force etc lean dem
Latinos vary on where they are from
Cuban americans lean repub
putericans, elsevodrans lean dem
relligon trumps thier county of orgin
Asian americans for the longest time lean reoub because they support decressed bussnus regulation
post 2000s lean toward dems
1 gen immmgrants tend to be more conservative then future gens
Religon
evegelcals lean conservative
non evegelcal protests dem
chatlocs and jews are more cutdown the middle
people who are more religous tend to be more repub
How do political partisanship and ideology shape what people want from government? What are the key ideas of liberals versus conservatives?
peoples political ideologies influence the role they belife govt should have on diiff issues
librals support more govt regulation, social welfare programs
repubs want less govt regulation
How informed are Americans regarding politics? What are the arguments as to whether the amount of knowledge is problematic or not?
americas are not very informed about polotics. However they tend to be able to use the info they do have to make informed destions but their is a limit to this and people can be dupped.
What is the relationship between public opinion and public policy?
public opion can somewhat same policy. However a well funded loud minority can have more influence then a silent majority
Modorn pollster mian ideas
wedege blw phone munbers and place of residance
more ppl are mot ans polls
reserch ferms are finding large groups of ppl whose info was put tog the right way provides reflectons of gen public
invite ppl who have done one survy to do another
on online polls you can test advertisements
Identiy pollotics mian idea
chatoloc dem colotion fallen apart
b/c of postion on abortion
dems become uncofterble w/ religion