Introduction to Mass Communication: Media Literacy and Culture

These flashcards cover key vocabulary and concepts related to mass communication and media literacy as discussed in the lecture notes.

Convergence

The erosion of traditional distinctions among media.

Hypercommercialism

The practice of recouping costs by selling more advertising on existing media and identifying additional ways to combine content and commercials.

Oligopoly

A market structure where a small number of firms dominate the industry.

Narrowcasting

Targeting media content to specific audiences.

Economic scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Audience Fragmentation

Dividing mass audiences into smaller, more targeted segments.

Streaming ad insertion

The practice of inserting advertisements into streaming media.

Electronic sell-through (EST)

The purchase of digital download movies.

Content Producer

An individual or entity that creates and distributes media content.

Appointment consumption

A viewing experience scheduled in advance, such as traditional TV programming.

Feedback

The responses and interactions from audiences back to media producers.

Taste publics

Groups of individuals identified by shared preferences and tastes in media consumption.

Product placement

An advertising strategy where products are placed within entertainment media to increase visibility.

Globalization Issues

Concerns regarding the interconnection of global economies and potential loss of local cultural expression.

Digital media

Content that is stored in digital form and is accessible via electronic devices.

Content Consumption

The way audiences engage with various forms of media.

Media multitasking

The simultaneous consumption of multiple media forms.

RSS (Really Simple Syndication)

A format for delivering regularly changing web content.