Chapter 23: The "New Era" key terms

Key Terms only

“Welfare Capitalism”

business practice: companies provide employees with better working conditions to improve worker satisfaction

• to remove problem of labor unions

introduced by Ford

• helped wage go up in the nation

not all benefited a lot from this, and this collapsed after 1929 recession

The “American Plan”

anti-union campaign by corporate leaders

• said they were defending American values and how unions are bad

• endorsed by employers

McNary-Haugen Bill

legislative response to demand from farmers wanting parity

• parity is insurance for fluctuation prices on farm goods so farmers don’t go bankrupt and make at least not a loss

• raise tariffs

congress approved a bill requiring parity for some crops

Coolidge vetoed

Flapper

Young women challenging traditional expectations (victorian expectations)

• towards modernism

• by dressing up, wearing makeup, drinking, partying, etc

became a movement in fashion

• how women expressed themselves

Sheppard-Towner Act

“protective” legislation for women

• federal funds to establish prenatal and child health care programs

• aimed at high rates of infant and maternal mortality

controversial because many progressivist women said it classified all women as mothers and would discourage birth control efforts

American medical association fought sheppart towner bc they didn’t want untrained outsiders in health care

Lost Generation

Generation that lived through ww1 and didn’t like New Era culture

• thought it was meaningless & vulgar

• isolated themselves

• said war was fraud

National Origins Act of 1924

Immigration act (restricts immigration)

• not exceed 3% of # of people of that nationality who had been in the US in 1910

• cut immigration form 800k to 300k in any single year

• banned immigration in Asia entirely

  • targeted at japanese people

reduced immigrants form europe and banned all asian immigration

Ku Klux Klan

Rebirthed around ww1 time

• at first largely concerned w intimidating african americans

after ww1, shifted to concern about all foreign people

• due to nativist sentiments in the nation, KKK grew very popular

• defended traditional values

• violence towards minority groups America

• declined after internal power struggles and scandals

Associationism

Hoover believed in this

concept that envisioned the creation of national organizations of businessmen in particular industries

• through this, private entrepreneurs could stabilize their industries and promote efficiency in production and marketing