Hierarchy of needs:
1) Physiological- hunger, thirst, warmth, elimination of fatigue, pain.
2) Safety- protection from elements, crime, financial hardship.
3) Love and belonging- love, acceptance, intimate relationships, friends, social groups.
4) Esteem- achievement, prestige, status, competence, approval.
5) Self-actualisation- fulfilment of one's unique potential.
According to this, we're motivated to achieve a set of needs. As the lower needs are met, we tend to move upwards to meet the next, higher level needs. The lower needs are very powerful, as they need to be satisfied first before going onto higher needs.