Obedience
When you change your opinions, judgements, or actions because someone in a position of authority told you to.
Milgram's Obedience Shock Study
Study how far people would go in obeying an instruction even if it involved harming people.
Stanford Prison Experiment
If randomly assigned into guards + prisoners, would the role cause people to act consistent with that stereotype.
Asch Conformity
Adjusting one's behavior or thinking to match the groups standard such as a group or cultural norm
Asch Line Study
Investigate the extent to which pressure from a majority group could conform.
Normative Social Influence
Person's desire to be accepted or "fit in"
Informative Social Inflluence
Person's willingness to accept others opinions as fact, "They must be right."
Cognitive Dissonance Theory
The attempt to reduce the discomfort caused by two contradictory beliefs at the same time.
Reduce Cognitive Dissonance
Change attitude
Increase support from one side
Reduce the importance of one side
Peripheral route to persuasion
Using positive or negative cues (often emotional) to persuade. Ex. Celebrities, songs, slogans, colorful posters, attractive speaker (Form of elaboration likelihood model)
Central route to persuasion
Using facts, logic, good reasoning to persuade (Form of elaboration likelihood model)
Compliance
Change in behavior as a result of a direct request or rule from another individual or institution (even without authority)
Foot-in-the-door phenomonon
Tendency for people who have first agreed to a small request to comply with a larger request. Ex. "Can you come downstairs for a sec?" --- "Yes" "Can you help me carry the groceries in?" --- "Fine"
Door-in-the-face phenomonon
Tendency for people who have first rejected a large request to comply with a smaller request. Ex. "Wash the dishes" --- "No!" "Then at least empty the dishwasher?" --- "Okay"
Attribution Theory
Studies how people judge the causes of others behaviors
Fundamental Attribution Error
Tendency to underestimate the impact of a situation ("external factor") and overestimate the impact of a personality ("internal factor")
Self Serving Bias
Tendency to attribute our success on our efforts ("internal factor") and our failures on external (situational) factors
Just World Hypothesis
Attribution error - Assumption that attributes bad things happen to people that "deserve it" and good things happen to people that "deserve it"
False-Consensus Effect
Attribution error - Assumption that your beliefs are more popular than they are
Halo Effect
Attribution error - Occurs when your impression of someone in one area affects your opinion of other qualities
Social Facilitation
Improved performance on tasks (that you are usually good at) in the presence of others
Social Inhibitation
Weakened task performance due to the presence of others
Deindividuation
Loss of self-awareness and self-restraint in group situations that faster arousal and anonymity
Social Loafing
Tendency of an individual in a group to give less effort toward a common goal than if tested individually
Prejudice
Unjustifiable attitude/thoughts towards a group and its members - often results in stereotypes
Explicit Bias
Attitude or belief we know we have towards a person/group
Implicit Bias
Attitude of belief we do not know we have toward a person/group
In-group Bias
Tendency to favor one's own "in-group" and thus favorably
Out-group Bias
Tendency to view others as "out-group" and thus negatively
Out-group Homogeneity Bias
Tendency to view members of out-groups as similar, and in-groups as diverse
Ethnocentrism
Belief that your culture is superior to others
Scapegoat Theory
Tendency to blame someone else for one's own problems
Self-fufilling Prophecy
When expectations/stereotypes about someone or a situation directly or indirectly leads those expectations to happen
Group Polarization
Tendency for a group to shift towards a more extreme position from the prevailing (original) belief after likeminded group discussion or interaction.
Group Think
Occurs when the desire for harmony within a group (ex. failure to encourage different opinions) overrides realistic analysis or alternatives
Social Traps
Situations when seeking immediate individual rewards lead to longterm undesirable group consequences
Prisoner's Dilemma
Famous social trap when rationally pursuing your own self-interests lead to mutually undesirable outcomes
Superordinate Goals
Goal that requires cooperation between two or more people
Mere-Exposure Effect
Repeated exposure to a new stimuli increases attraction
Passionate Love
Intense state of arousal one feels towards another at the start of a relationship
Companionate Love
Later stage of a relationship with deep, affectionate attachment (couple married for 30 years)
Consummate Love
A relationship with all components of love (Passion, Intimacy, Commitment)
Bystander Effect
Tendency of any given bystander to be less likely to give aid if other bystanders are present due to the "diffusion of responsibility"
Reciprocity Norm
We help those who have helped us
Altruism
An unselfish regard for the welfare of others
Individualist Culture
Needs of oneself are considered more important than group needs
Collectivist Culture
Importance placed on the needs of the group rather than the individual