Language is, Types of Communication and Models, Ethics

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16 Terms

1
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The method of human communication either spoken or written, consisting of the use of words in a structured and conventional way. Is a system of communication, or a medium for thought, and a social interaction.

Language

2
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“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart” -Nelson Mandela

Language is for communication

3
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“Language is the road map of a culture. It tells you where its people come from and where they are going” -Rita Mae Brown

Language identifies culture

4
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All language change as speakers adopts or invent new ways of speaking and pass them on to other members in their speech community.

Language is dynamic

5
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There is no necessary or natural relationship between the words of a given language and the concepts that they represent.

Language is arbitrary

6
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Phonology, phonemes

Morphology, morphemes

Semantics

Pragmatics

Syntax

Language is systematic

7
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acquired through learning

Language can be learned

8
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Generally defined as the exchange of thoughts, ideas, concepts, and views between two or more people, various of texts come into play

Communication

9
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It is the setting, circumstance, or environment in which communication takes place

Context

10
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Doesn’t employ formal language. Oral (face-to-face), phone calls, written texts (e-mails, letters). Personal & ordinary situations such as – conversations with friends, family members, or acquaintances about anything under the sun

Purpose & Style

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Effective public speaking was an important consideration in the study of communication. They were good at argumentation and debate and speech was characterized by repartee.
Speaker → Speech → Audience

Aristotle’s Model

12
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Described communication as being focused on the following Ws:
Who says
What in
Which channel
To Whom
With What effect

Laswell’s Model

13
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Sender → Encoder → Channel → Decoder → Receiver → Feedback → Repeat

Shannon-Weaver’s Model

14
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Conceptualized in 1960. It is probably the most well-known among the communication models. Initially it was called SMCR which stands for Sender of the Message send through a Channel, or medium to a Receiver. However it was modified later to include Noise hence the acronym SMCRN.

David Berlo’s Model

15
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7CS

Clear, Concise, Concrete, Correct, Conherent, Complete, Courteous

16
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sets the standards to be observed by a persons or a company that will create a good reputation or a positive image not only for an individual, but also for the organization.

Code of Ethics

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