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Attitude

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38 Terms

1

Attitude

feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events

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2

mere exposure effect

the phenomenon that repeated exposure to novel stimuli increases liking of them

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3

cognitive dissonance

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions

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4

Attribution theory

the theory that we explain someone's behavior by crediting either the situation or the person's disposition

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5

Self-fulfilling prophecy

a belief that leads to its own fulfillment

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6

fundamental attribution error theory

the tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition

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7

Collectivist Culture

cultures in which the self is regarded as embedded in relationships, and harmony with one's group is prized above individual goals and wishes

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8

Individualistic Culture

A culture in which people believe that their primary responsibility is to themselves.

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9

False Consensus Effect

the tendency to overestimate the extent to which others share our beliefs and behaviors

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10

Self-serving bias

a readiness to perceive oneself favorably

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11

stereotype

A generalized belief about a group of people

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12

prejudice

A negative attitude toward an entire category of people, often an ethnic or racial minority.

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13

Ethnocentrism

Belief in the superiority of one's nation or ethnic group.

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14

Discrimination

Behaving differently, usually unfairly, toward the members of a group.

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15

Bystander Effect

the tendency for any given bystander to be less likely to give aid if other bystanders are present

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16

diffusion of responsibility

the tendency for individuals to feel diminished responsibility for their actions when they are surrounded by others who are acting the same way

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17

Social Facilitation

stronger responses on simple or well-learned tasks in the presence of others

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18

Conformity

Adjusting one's behavior or thinking to coincide with a group standard.

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19

Obedience

A form of compliance that occurs when people follow direct commands, usually from someone in a position of authority

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20

Group Norms

Shared guidelines or rules for behavior that most group members follow

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21

Social Loafing

the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable

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22

Group Polarization

tendency of group members to move to an extreme position after discussing an issue as a group

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23

Groupthink

the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives

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24

Deindividuation

the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity

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25

Foot in the door phenomenon

the tendency for people who have first agreed to a small request to comply later with a larger request

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26

Normative social influence

influence resulting from a person's desire to gain approval or avoid disapproval

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27

Informational social influence

the influence of other people that results from taking their comments or actions as a source of information about what is correct, proper, or effective

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28

Just World Phenomenon

the tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get

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29

Frustration-aggression principle

the principle that frustration- the blocking of an attempt to achieve some goal- creates anger which can generate aggression

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30

Social Psychology

the scientific study of how we think about, influence, and relate to one another

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31

Superordinate goals

shared goals that override differences among people and require their cooperation

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32

Altruism

unselfish regard for the welfare of others

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33

prosocial behavior

positive, constructive, helpful behavior. The opposite of antisocial behavior

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34

ingroup

"Us"—people with whom we share a common identity.

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35

outgroup

"them" - those perceived as different or apart from our ingroup

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36

social trap

a situation where people take actions that have immediate rewards but lead to long-term consequences.

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37

scapegoat theory

the theory that prejudice offers an outlet for anger by providing someone to blame

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38

Social Exchange

the theory that our social behavior is an exchange process, the aim of which is to maximize benefits and minimize costs

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