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Attitude
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events
mere exposure effect
the phenomenon that repeated exposure to novel stimuli increases liking of them
cognitive dissonance
Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions
Attribution theory
the theory that we explain someone's behavior by crediting either the situation or the person's disposition
Self-fulfilling prophecy
a belief that leads to its own fulfillment
fundamental attribution error theory
the tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
Collectivist Culture
cultures in which the self is regarded as embedded in relationships, and harmony with one's group is prized above individual goals and wishes
Individualistic Culture
A culture in which people believe that their primary responsibility is to themselves.
False Consensus Effect
the tendency to overestimate the extent to which others share our beliefs and behaviors
Self-serving bias
a readiness to perceive oneself favorably
stereotype
A generalized belief about a group of people
prejudice
A negative attitude toward an entire category of people, often an ethnic or racial minority.
Ethnocentrism
Belief in the superiority of one's nation or ethnic group.
Discrimination
Behaving differently, usually unfairly, toward the members of a group.
Bystander Effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
diffusion of responsibility
the tendency for individuals to feel diminished responsibility for their actions when they are surrounded by others who are acting the same way
Social Facilitation
stronger responses on simple or well-learned tasks in the presence of others
Conformity
Adjusting one's behavior or thinking to coincide with a group standard.
Obedience
A form of compliance that occurs when people follow direct commands, usually from someone in a position of authority
Group Norms
Shared guidelines or rules for behavior that most group members follow
Social Loafing
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
Group Polarization
tendency of group members to move to an extreme position after discussing an issue as a group
Groupthink
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
Deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
Foot in the door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request
Normative social influence
influence resulting from a person's desire to gain approval or avoid disapproval
Informational social influence
the influence of other people that results from taking their comments or actions as a source of information about what is correct, proper, or effective
Just World Phenomenon
the tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get
Frustration-aggression principle
the principle that frustration- the blocking of an attempt to achieve some goal- creates anger which can generate aggression
Social Psychology
the scientific study of how we think about, influence, and relate to one another
Superordinate goals
shared goals that override differences among people and require their cooperation
Altruism
unselfish regard for the welfare of others
prosocial behavior
positive, constructive, helpful behavior. The opposite of antisocial behavior
ingroup
"Us"—people with whom we share a common identity.
outgroup
"them" - those perceived as different or apart from our ingroup
social trap
a situation where people take actions that have immediate rewards but lead to long-term consequences.
scapegoat theory
the theory that prejudice offers an outlet for anger by providing someone to blame
Social Exchange
the theory that our social behavior is an exchange process, the aim of which is to maximize benefits and minimize costs