AzMF Test Questions

Publicity is the only way to market yourself (Advertising & Marketing)

Publicity is the only way to market yourself (Advertising & Marketing)

False, there is also public relations efforts

The upside of public relations is that you can control how the media presents your image and informations (Advertising & Marketing)

False, you can’t control how the media will portray you or if they end up featuring you at all

Special events can encompass both advertising and public relations (Advertising & Marketing)

True

Only plan out advertising for the next 3 months. (Advertising & Marketing)

False, try to plan advertising 1 year out to take advantage of package deals

Radio is the best option for adverising on a budget. (Advertising & Marketing)

False, radio ads are very costly, instead social media is the most cost effective

Delivery vehicles serve as both transportation and advertising.

True

Once you have a great website, do not many any changes or it will hurt your SEO.

False, updating your website often will help increase SEO

When purchasing ad space, try to be as all-inclusive to maximize your advertising dollars.

False, it’s better to clearly identify your target audience, which will help you determine which advertising methods to focus on

Tools for promotional sales include: having a sale, holding a contest, and having an in-store event.

True

It will cost you three times what you expect to remain competitive online.

False, it will cost twice as much (not 3x) since technology is always evolving, so it will cost you to update and keep up with current software

Teaching a class takes away sales and should be carefully handled to be sure not to lose income.

False, customers will recall the experience and the product availability in your store

Employees are key factors in advertising your business.

True

Your writing style should remain the same when constructing your advertising script and your public relations script.

False, advertising will often contain buzz words and calls to action, whereas public relations text will be no nonsense news format

With growing technology, the basics of advertising have changed.

False, though technology has developed, the basic have remained the same.

You should constantly re-evaluate your logo to make sure you are staying relevant with the changing times.

False, keep the logo the same so that customers begin to associate you with that logo

Which of the following is considered in the marketing mix?

A. Product

B. Price

C. Place

D. Promotion

E. All of the Above

E. All of the above

What is one of things you should keep as a constant in your promotions and marketing?

A. Wording of the Ad

B. Constantly change colors

C. Exact same flowers

D. Your Logo

D. Your Logo

On average, how long does a customer have to view your shop windows while driving by?

A. Less than 3 seconds

B. 3-7 seconds

C. 8-10 seconds

D. More than 10 seconds

B. 3-7 seconds

Advertising is helpful for:

A. Emphasizing your image within the community

B. Increasing store traffic with promotions

C. Targeting specific products

D. All of the above

D. All of the above

What is a crucial factor in designing a successful advertising campaign?

A.Timing

B. Duration

C. Both A & B

D. Neither A nor B

C. Both A & B

What can hurt your SEO (Search Engine Optimization)?

A. A homepage with all images

B. Too much text

C. Only having 1 website

D. Using your logo on each page

A. A homepage with all images

What is your most effective means of advertising?

A. Word of Mouth

B. Your Logo

C. Your Product

D. Social Media

D. Social Media

What online option can you use to help promote your business?

A. Facebook

B. Youtube

C. Instagram

D. All of the above

D. All of the above

Advertising messages should focus on:

A. Clearance sales

B. Solving the customer’s problem

C. What you want to sell

D. Promotional events

B. Solving the customer’s problem

Which emcompasses more:

A. Advertising

B. Marketing

C. Public Relations

D. They are all the same

B. Marketing (Advertising and public relations are categories of marketing)

Deliveries are more efficient when done in a smooth circular pattern. (Flower Shop Delivery Concepts)

True

You should require the driver to complete the employment application onsite. (Flower Shop Delivery Concepts)

True, since you can’t guarantee the person that filled you the form is the same as the one that picked it up

You need to verify procedures for your local hospitals and funeral homes when it comes to flower deliveries.(Flower Shop Delivery Concepts)

True, each will likely have their own policies and preferences

It is rude to call recipients before making the delivery, and you should avoid this practice unless necessary.(Flower Shop Delivery Concepts)

False, it’s recommended to call ahead to confirm if someone can accept the delivery, confirm any access information (gate code, etc), and to give customers a heads up.

Never charge the customer more for a timed delivery. It’s bad business. (Flower Shop Delivery Concepts)

False, many shops charge for additional delivery services!

You need to calculate the cost of delivery annually to determine your true bottom line for deliveries.

True

You need to calculate the cost of delivery for incoming wire orderes and not charge any delivery so you can provide good value to the customer. (Flower Shop Delivery Concepts)

False, be sure to deduct the delivery charge from the total you received for the order adn fill the order value based on what remains.

A contract driver is the same as an employee; classification is not that important. (Flower Shop Delivery Concepts)

False, they are classified different for the IRS, and you need to be in compliance!

The driver should load the truck with the last delivery being loaded in first and working backwards. (Flower Shop Delivery Concepts)

True

You always need a signature of the person receiving the flowers. (Flower Shop Delivery Concepts)

False, in cases they are not home to receive it, a family member, friend, or even neighbor could receive it, just be sure to note the name of the person that accepted and the time it was dropped off

In most states, insurance will cover the damage to a rented vehicle, even if it is rented for commercial use. (Flower Shop Delivery Concepts)

False, this is only the case for rented cars used for personal reasons

Most insurance companies will ensure new hires as long as they have a valid license. (Flower Shop Delivery Concepts)

False, they also need to follow up with checking the applicant’s driving record.

In the event of an accident, the delivery driver should refer to the driver’s policy manual. (Flower Shop Delivery Concepts)

True

While deliveries are important, who is the actual face of your company?

A. The owner

B. The salesperson

C. The manager

D. The driver

D. The driver

What is an important part of training for the new delivery driver?

A. Dress code

B. How to design fallen arrangements

C. Cell phone use

D. Both A & C

D. Both A & C

What is the ideal number of stops for a delivery route?

A. 3-5

B. 8-10

C. 15-20

D. 18-24

B. 8-10

If a driver cannot make a delivery due to no one home, the driver should:

A. Leave a sticky note on the door

B. Do nothing - follow up with a call

C. Leave a professional door tag and follow up with a call

D. Tell the neighbor

C. Leave a professional door tag and follow up with a call

Upon returning to the shop, the first thing a driver should do is:

A. Log the deliveries

B. Clean out the truck

C. Get the next route

D. Refill the water jugs

A. Log the deliveries

Important things a driver should keep in the delivery vehicle are:

A. Door tags

B. Water Container

C. Pen

D. All of the above

D. All of the above

Important considerations when having someone deliver flowers in his/her own vehicle versus the company vehicle are:

A. Liability insurance

B. Branding

C. Both A & B

D. Either one works just fine

C. Both A & B

What can your POS system offer you for delivery?

A. Delivery routing

B. Branding

C. Delivery confirmations

D. All of the above

D. All of the above

What is the apporpriate use of a company vehicle?

A. Bringing co-workers to work and taking them home

B. Delivering the assigned route

C. Moving large items if the company doesn’t need the vehicle

D. All of the above

B. Delivering the assigned route

When delivering to the hospital you should:

A. Call ahead to the hospital to verify room information

B. Go to the hospital front desk and ask

C. Take the delivery to the hospital flower room and let them verify the room numbers for you

D. Call the sender to verify the room

A. Call ahead to the hospital to verify room information

The best way your delivery vehicle can advertise for you is:

A. Ensuring your logo and name are on the vehicle - either painted or a vehicle wrap

B. Using a removable magnet with the store’s name on it placed on the side of the vehicle

C. No signage is needed

D. Ensuring your driver is in uniform is adequate and signage on the vehicle would be a waste of money

A. Ensuring your logo and name are on the vehicle - either painted or a vehicle wrap

Delivery fees can be based upon:

A. Distance from the shop

B. Zones

C. Delivery time guarantees

D. All of the above

D. All of the above

Temperature has little effect on the rate of photosynthesis. (Care and Handling of Foliage and Flowering Plants)

True

The first word of the scientific name for a plant represents the species (i.e. Euphorbia pulcherrima), where Euphorbia is the species. (Care and Handling of Foliage and Flowering Plants)

False, Euphorbia is the genus name, and pulcherrima is the species name

You always capitalize the genus of proper scientific name.(Care and Handling of Foliage and Flowering Plants)

True

The gradual loss of lower leaves is common in many plants. (Care and Handling of Foliage and Flowering Plants)

True

Plants are sensitive to ethylene gas. (Care and Handling of Foliage and Flowering Plants)

True

You can take the house plants discussed in the chapter and plant them outside without a problem. (Care and Handling of Foliage and Flowering Plants)

False, potted plants are often bred to live indoors only.

Poinsettias are toxic, and often tatal to animals. (Care and Handling of Foliage and Flowering Plants)

False, studies have proven that poinsettias are not harmful

Transpiration is reduced at night due to the guard cells closing.

True

Interior plants almost never need full, direct sunlight. (Care and Handling of Foliage and Flowering Plants)

True, most indoor plants are adapted to living on rainforest floors, under dense canopy, creating indirect lighting.

Plant physiology is the study of how different parts of the plant function. (Care and Handling of Foliage and Flowering Plants)

True

What is the average temperature that is ideal for house plants?

A. 68 degrees

B. 80 degrees

C. 70 degrees

D. 75 degrees

D. 75 degrees

What is the opposite of photosynthesis?

A. Respiration

B. Transpiration

C. Acclimation

D. Antisynthesis

A. Respiration

Transpiration is the loss of?

A. Energy

B. Water

C. Sugar

D. Photosynthesis

B. Water

What is one of the causes of yellow or brown spots on leaves?

A. Overwatering

B. Underwatering

C. Too much plant food

D. Not enough light

A. Overwatering

Burned leaves can be described as all of the below except:

A. Grayish

B. Bleached

C. Red

D. Lightened

C. Red

How long do blooms typically last on orchids?

A. Less than a month

B. 6-9 months

C. 8-11 months

D. 1-4 months

D. 1-4 months

What is the most common way to get rid of bugs on plants?

A. Warm, soapy water

B. Spray with alcohol

C. Wipe off with your hands

D. Insecticide

A. Warm, soapy water

Who released a study about plants purifying the air?

A. TFSA

B. NASA

C. AIFD

D. PFCI

B. NASA

What is the proper level of moisture for most plants?

A. Let it dry out then soak the soil

B. Stand in water until it dries up

C. Evenly moist

D. Watered on the end, letting the roots take up water as needed

C. Evenly moist

Which of the following is not a function of the root system?

A. Anchor and Support

B. Absorb water and nutrients

C. Photosynthesis Center

D. Store food

C. Photosynthesis Center

What is the name of the tiny pores in the plant leaf?

A. Stomates

B. Stigma

C. Photocytes

D. Lymphocytes

A. Stomates

What is the most important factor for plant growth?

A. Food

B. Water

C. Temperature

D. Light

D. Light

Which of the following is a major factor in controlling respiration?

A. Light

B. Temperature

C. Plant food

D. Soil acidity

B. Temperature

What part of photosynthesis allows the plant to grow?

A. Release of oxygen

B. Intake of carbon

C. Production of carbohydrates

D. Stomates

C. Production of carbohydrates

What are some common house plant problems?

A. Wilted Leaves

B. Leaf Drop

C. Green Leaves

D. Both A & B

D. Both A & B

When flowers are spaced too close together, photosynthesis is reduced. (Care of Cut Flowers and Foliage)

True

Temperature does not affect color intensity. (Care of Cut Flowers and Foliage)

False, temperature that a flower is grown at affects both vase life and color intensity.

Fluouride damage is seen as browning and shrinking of both stems and leaves. (Care of Cut Flowers and Foliage)

True

Softened water harms flowers. (Care of Cut Flowers and Foliage)

True

Water with low pH will increase the flower’s ability to uptake more water. (Care of Cut Flowers and Foliage)

True

Ethylene gas is produced by flowers. (Care of Cut Flowers and Foliage)

True

Rapid aging is not a symptom of ethylene damage. (Care of Cut Flowers and Foliage)

False, ethylene gas acclerates the maturation/aging process, so rapid aging is an effect of the gas at higher levels of exposure

It does not matter how you cut flowers upon arrival; you just need to get them cut and in water as soon as possible. (Care of Cut Flowers and Foliage)

False, upon arrival flowers should be given a fresh cut, with an underwater cutter if possible.

Scissors are a good way to quickly and safely cut flowers to help lengthen vase life. (Care of Cut Flowers and Foliage)

False, you should never use scissors since they crush the stem which reduces water uptake

In a pinch, it is not a problem to use roses directly from the box without hydrating and hardening them. (Care of Cut Flowers and Foliage)

False

Which of the following do not contribute to flower quality and longevity?

A. Moisture

B. Nutrients

C. Humidity

D. Carbon Levels

D. Carbon Levels

Approximately how much of the post-harvest characteristics are determined at pre-harvest?

A. 10%

B. 50%

C. 70%

D. 85%

C. 70%

The main areas of concern for growers and farmers are:

A. Genetics and Environment

B. Genetics and Soil Quality

C. Temperature and Moisture

D. Temperature and humidity

A. Genetics and Environment

High levels of moisture in petals is referred to as:

A. Plump

B. Turgidity

C. Transpired

D. Hydroxiated

B. Turgidity

Commercial perservatives contain what ingredient that helps water retention by keeping the stomates partially closed?

A. Lactose

B. Sodium

C. Antibacterial

D. Dextrose

D. Dextrose

The correct temperature to harden flowers is:

A. 34-38 degrees

B. 30-35 degrees

C. 38-43 degrees

D. 36-41 degrees

A. 34-38 degrees

What is the recommended relative humidity for a florist cooler?

A. 85%

B. 70%

C. 90%

D. 68%

C. 90%

What does not produce ethylene gas?

A. Floral additive

B. Healthy tissue of flowers

C. Damaged foliage

D. Diseased tissue of flowers

A. Floral additive

What is the effect of ethylene on gladiolus?

A. Wilting

B. Fading

C. Rotting foliage

D. Reduced life

D. Reduced life

What is the ideal storage temperature for tropical flowers?

A. 50-60 degrees

B. 65-75 degrees

C. 55-65 degrees

D. 70-80 degrees

C. 55-65 degrees

What is the ideal storage temperature for non-tropical flowers?

A. 32-38 degrees

B. 34-40 degrees

C. 36-42 degrees

D. 40-46 degrees

B. 34-40 degrees

Which of the following can be stored in the flower cooler?

A. Evergreens

B. Fruit

C. Vegetables

D. None of the above

D. None of the above

You can force a flower open by doing which of the following?

A. Warm perservative solution

B. High Humidity

C. Bright light intensity

D. All of the above

D. All of the above

Once flowers have absorbed maximum amount of water and reached the preferred stage of maturity, you should:

A. Cut the flowers

B. Place flowers in cooler

C. Place flowers in a new bucket of water

D. None of the above

B. Place flowers in cooler

What are the three main ingredients in a Commercial Floral Preservative?

A. dextrose, bactericide, and an acidifier

B. glucose, guarana, and maltdextrin

C. caffeine, sorbic acid, and taurine

D. panax, riboflavin, and sugar

A. dextrose, bactericide, and an acidifier