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Social Psychology definition
The scientific study of individuals' thoughts, feelings, and behaviors in a social context.
Social psychology vs. sociology (questions they ask, methodology)
Social psychology focuses on individuals, uses controlled experiments, and manipulates variables. Sociology focuses on groups, often uses correlational studies, and rarely manipulates variables.
Norman Triplett
First to publish social psychology research; studied cyclists and found the presence of others improved performance.
Max Ringlemann
Studied rope pulling; found people exert less effort in groups (social loafing).
WWII's effect on social psychology
Highlighted the dark side of human behavior (violence, obedience, conformity), caused European psychologists to immigrate to the U.S., and accelerated growth of the field.
Muzafer Sherif
Studied social influence and conformity in 1936.
Kurt Lewin
Developed the Interactionist Perspective (behavior = person × environment); applied social psych to real-world problems like conserving resources during WWII.
Stanley Milgram
Conducted obedience studies inspired by WWII; showed people obey authority even when it conflicts with conscience.
Society for the Psychological Study of Social Issues
Founded in 1936; first organized group of social psychologists.
Cross-cultural research
Compares/contrasts psychological phenomena across cultures; challenges U.S./Canada-only generalizations.
Social neuroscience
Studies links between neural and social processes (e.g., social rejection activates same brain areas as physical pain).
Hypothesis vs. theory
Hypothesis = specific, testable prediction; Theory = broad framework explaining phenomena with evidence.
Basic vs. applied research
Basic = knowledge for theory; Applied = solving real-world problems.
Operational definition
Clear statement of how a variable is measured or manipulated.
Construct validity
Degree to which a measure accurately represents the concept it's supposed to.
Self-report measures and their flaws
Participants disclose thoughts/behaviors; flaws = memory errors, dishonesty, social desirability bias.
Bogus Pipeline technique
Fake machine convinces participants their true attitudes are being measured → reduces lying.
Observational measures and their flaws
Watching/recording behavior; flaws = observer bias, participants may act differently if observed.
Interrater reliability
Agreement level among multiple observers; high reliability = consistent results.
Descriptive, correlational, and experimental research
Descriptive = describes behavior; Correlational = examines relationships; Experimental = manipulates IV to test causality.
Independent vs. dependent variables
IV = manipulated variable; DV = measured outcome.
Subject variables
Pre-existing traits (age, gender, SES) that can't be manipulated.
External vs. internal validity
Internal validity = confidence IV caused DV; External validity = generalizability.
Confound
Uncontrolled variable that distorts results.
Random sampling
Every population member has equal chance of being selected for a study.
WEIRD
Most psychology samples are Western, Educated, Industrialized, Rich, Democratic.
Experimental vs. mundane realism
Mundane = resembles real life; Experimental = feels real even if artificial.
Deception
Misleading participants about study purpose to increase realism.
Meta-analysis
Combines data from multiple studies to find overall patterns.
Bem's 2011 controversy
Published ESP study; failed replications sparked replication crisis and calls for transparency.
IRB
Institutional Review Board; ensures ethics, informed consent, and debriefing in research.
Data scraping
Using pre-existing data (e.g., social media) without consent; raises ethical issues.
Self-concept & self-schema
Self-concept = collection of beliefs about the self; Self-schemas = frameworks that guide self-relevant information.
William Thompson's self-concept issues
Amnesiac patient who lacked memory continuity and constantly created new identities.
Autobiographical memories
Personal memories shaping identity; easier to recall "firsts" and formative years.