Political Psychology Final Exam Concepts

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17 Terms

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Political Balance Theory

A theory that suggests individuals strive for a balanced perspective in their political beliefs, often seeking to maintain an equilibrium between opposing viewpoints to reduce cognitive dissonance.

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Social Judgement Theory

  1. Motivated to agree with candidates we like (assimilation)

  2. Motivated to not agree with those we don’t (contrast)

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Heider and Political Balance Elements

  1. Our position on issue

  2. Candidate’s position on issue

  3. How we feel about the candidate

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Memory model shortcomings

  1. cognitive constraints

  2. evaluative constraints

  3. black-box models

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simplifications of memory models

  1. kelley and mirer “decision rule”

  2. zaller and feldman “top of head responses”

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Wyer and Ottati reading - 3 things when person is cued

  1. frequency and recency of prior use

  2. information-processing objectives

  3. effects of prior knowledge and expectations

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online processing— alternative to memory models

  1. individuals retain running tallies

  2. for electoral candidate judgements

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two chief methods of decision-making

  1. statistical

  2. intutition

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“bounded rationality”

cognitive limitations on rationality or reasoning

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pre-existing knowledge frameworks— stereotypes or heuristics

  1. representativeness heuristic

  2. lack of political knowledge

  3. drunkard’s search

  4. one-dimensional vs. multi-dimensional decision-making

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party id as heuristic/stereotype— experimental research

  1. issue competencies

  2. issue positions

  3. ignoring information inconsistent with stereotypes

  4. one-dimensional decisions

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candidate demographic stereotypes

  1. gender reviewed

  2. race

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even lower information effects

  1. ballot information

  2. ballot order

  3. candidate occupations

  4. name recognition

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affective polarization

the phenomenon where individuals develop strong emotional responses towards their political in-group and out-group, leading to increased division and hostility.

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levels of conceptualization

  1. growth in ideologues

  2. growth in constraint

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social identity theory

theoretical framework that explains how individuals' self-concepts are influenced by their group memberships, affecting their attitudes and behaviors towards in-groups and out-groups.

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SIT effect on behavior

  1. alienation from outside partisans

  2. relative to racial bias

  3. trust

  4. driven by outgroup bias more than ingroup favoritism