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Sampling Methods
Different techniques used to select individuals from a population for a study.
Simple Random Sampling
Every individual has an equal chance of selection.
Stratified Sampling
The population is divided into strata, and random samples are taken from each stratum.
Cluster Sampling
The population is divided into clusters, some clusters are randomly selected and all individuals within chosen clusters are sampled.
Systematic Sampling
Every nth individual is selected from a list of the population.
Convenience Sampling
Samples taken from a group that is easy to access, which can introduce bias.
Voluntary Response Sampling
Individuals choose to participate, often leading to biased results due to strong opinions.
Experimental Design Principles
Key principles ensuring reliability and validity of experimental research.
Control
Keeping other variables constant to isolate the effect of the treatment.
Randomization
Randomly assigning subjects to treatment groups to reduce bias.
Replication
Repeating the experiment on many subjects to ensure reliability.
Blocking
Grouping subjects with similar characteristics and randomly assigning treatments within these blocks.
Observational Study
Observes individuals without manipulating variables; cannot establish causation.
Experiment
Applies treatments to subjects and observes effects; can establish causation.
Subjects/Experimental Units
Individuals participating in the study.
Factors
Explanatory variables manipulated in the experiment.
Levels
Different values of the factors.
Treatments
Combinations of factor levels applied to subjects.
Placebo
An inactive treatment used to control for psychological effects.
Blinding
Keeping subjects or experimenters unaware of treatment assignments to prevent bias.
Double-Blind
Both subjects and experimenters are unaware of treatment assignments.
Internal Validity
The extent to which the experiment measures what it intends to, without confounding variables.
External Validity
The extent to which results can be generalized to other settings or populations.
Reliability
The consistency of a measure; a reliable study yields similar results under consistent conditions.
Ecological Validity
The extent to which findings can be generalized to real-life settings.
Mundane Realism
How closely the experimental tasks mirror real-world activities.
Quantitative Data
Numerical data that can be measured and analyzed statistically.
Qualitative Data
Descriptive data that provides insights into participants' thoughts and behaviors.
Measures of Central Tendency
Mean, median, and mode used to summarize data.
Measures of Dispersion
Range and standard deviation indicate data variability.
Directional (One-Tailed) Hypothesis
Predicts the direction of the expected effect.
Non-Directional (Two-Tailed) Hypothesis
Predicts an effect without specifying the direction.
Null Hypothesis
States there is no effect or difference; used as a baseline for statistical testing.