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Census
Collects data from every individual in the population
Sample
A subset of individuals selected from the population to gather information about the whole
Sample Survey
A study that collects data from a sample to draw conclusions about the population
Voluntary Response Sampling
Individuals choose themselves by responding to an invitation; often leads to strong or biased opinions
Random Sampling
Using chance to select a sample
Simple Random Sample (SRS)
Every possible sample of a given size has an equal chance of being selected
Sampling Without Replacement
Once an individual is selected, it is not put back into the pool for possible reselection
Stratified Random Sampling
Dividing the population into similar groups (strata) and taking an SRS from each group
Strata
Non-overlapping groups of individuals that are similar in some way important to the study
Cluster Sampling
Dividing the population into clusters, randomly selecting clusters, and including all individuals in chosen clusters
Systematic Random Sampling
Selecting every kth individual after randomly choosing a starting point
Undercoverage
Occurs when some people in the population cannot or are less likely to be chosen
Nonresponse
Occurs when selected individuals cannot be contacted or refuse to respond
Confounding
When two variables’ effects on a response variable cannot be distinguished from each other
Retrospective Study
An observational study that looks back at past data
Prospective Study
An observational study that follows subjects into the future
Experimental Units
The individuals or objects to which treatments are applied
Treatments
The conditions applied to experimental units in an experiment
Levels (of a factor)
The specific values of the explanatory variables used to form treatments
Comparison
The experimental design principle of comparing two or more treatments
Random Assignment
Using chance to assign experimental units to treatments
Replication
Using enough experimental units so differences between groups can be distinguished from chance variation
Completely Randomized Design
An experimental design where all experimental units are assigned to treatments completely at random
Block
A group of experimental units that are similar in a way that may affect responses
Randomized Block Design
An experiment that randomly assigns treatments within each block of similar units
Matched Pairs Design
A type of randomized block design comparing two treatments using matched pairs of similar units, or by giving both treatments to each subject in random order
Sampling variability
different random samples of the same size from the same population produce different estimates