University of Florida Event Management Midterm Study Flashcards

Which of the following purposes do events serve? Select all that apply.

Generate tourism in the off-season

Provide businesses with an environment where customers can have an experience with the product

Provide information to consumers and market new products and services

Enhance the public image of a destination

Build ties within a community/destination

Attract tourist to a destination

(ALL CORRECT)

Fill in the blanks:

1. An interdisciplinary field that studies all planned events and meanings attached to events and their experiences

2. An applied professional field, devoted to understanding and improving the management of plan events.

3. And applied field devoted to understanding and improving tourism through events.

1. Event Studies

2. Event Management

3. Event Tourism

______ are a type/form of event that embodies the profane, including revelry, masquerading, role reversal, social license and spectacle

Carnivals

Event studies is a(n) _______ field, drawing on theory from multiple established scientific fields.

interdisciplinary

The Super Bowl could fit, which of the following event forms/functions? Select all that apply.

Cause related event

Hallmark event

Iconic event

Premier or prestige event

Media event

Sports event

Mega event

(All except for cause related event)

The US corporate event market size was valued at $______ in 2019

$211.57 billion

Large or national association meetings are designed to deliver, which of the following? select all that apply

Experience

Networking opportunities

Education

Products

(All)

_______ facilitate the selling of goods and services by creating a temporary marketing environment where the buyer comes to the seller

Exhibits

The _______ creates the big picture items for the event like the budget, marketing strategy and design. The ______ implements these items and is involved in executing the logistics for the event.

Planner, coordinator

One event planning job that is known for a high salary is

Pharmaceutical event planner

When designing an event, one of our goals is to provide an environment that allows the attendee to reach _______, where they are immersed in the experience, time passes quickly, and they are "in the zone"

A flow state

______ Refers to visitors gathering with other visitors and a memorable atmosphere is created by virtue of everyone experiencing the event together together

Place to be experience

Entertainment is an experience by itself

False

Which of the following is not one of the seven eyes that enhance the event experience

Innovation

Involvement

Interaction

Individuality

Immersion

All of these answers are correct

Within the event experience scale, _____ refers to what one gets from an event: excitement, emotional energy, intimacy, adventure, values, recollection

Affect

Select the three types or categories of authenticity as noted by Wang (1999)

Objective

Constructive

Existential

In lecture, we discussed the festival of life and death event in Mexico. At that event, the locals perceive, the event as ______ authentic than the tourist

Less

________ denote a special place, a time, a different realm of existence that has to be symbolic or ritually marched for its special purposes

Liminality

______ refers to an unconstructed togetherness and feeling the equality that occurs when people come together to celebrate or experience something

Communitas

What are the five steps of event planning?

Research

Design

Planning

Coordination

Evaluation

______ Is a management process in which you study similar organizations to determine what systems they are using that can become quality standards for your own organization

Benchmarking

When conducting a _____, You analyze the market to ensure that your event or product fills an existing gap

Needs assessment

When budgeting for and booking vendors for an event, you should start with the

Essential vendors (those needed to execute the event in a minimal sense) first, then add design vendors

All things being equal, people do business with those they _______, _______, & _______

know, like, and trust

The platinum rule states that we should: treat others the way _____

They want to be treated

Match the communication style to the correct characteristics

Boss: outgoing, task driven, not afraid of conflict, straight to the point

Analyzer: reserved, task driven, slow and deliberate decisions, wants to understand all options and details

Dreamer: outgoing, people driven, focused on ideas, not interested in details

Relator: reserved, people driven, avoids conflict, empathetic, process focused

Select all of the potential impacts of a community over competition mentality

Lend credibility to you since you were not afraid of your competition

Leads to referrals

Builds no, like, and trust amongst other vendors

Raises industry standards when everyone is able to consistently improve themselves

What are the strategies that can help build a strong vendor network?

Gifting

Thank you, emails after the event

Treating them like they are a part of your team

Partner with them on marketing projects

What are the steps for managing a difficult client in the correct order?

Step one: determine what their communication style is and see if you can improve your communication strategy first

Step two: determine if there are any gaps in their understanding of the planning process, communication, policies, etc.

Step three: determine if there are outside influences affecting their perception of the event

Step four: Evaluate, if it would be best to refer the client to another vendor for the remainder of the services

Match the types of authenticity with the correct definition

Objective: physical objects, tangible, and intangible are compared to their original form

Constructive: objects and activities are compared to the tourist, socially constructed expectations, stereotypes, past experiences

Intrapersonal: bodily feelings generated by "activities or objects that allow the tourist to find their authentic selves. "

Interpersonal: tourist makes emotional ties with the others family or strangers and they subsequently experience

A sound budgeting strategy would be to estimate _____ on revenue and _____ expenses

Low, high

What is the formula for a breakeven registration fee?

Fixed cost / number of attendees + variable costs

A budget is just a

List of priorities

When designing a budget, you first need to understand the _______ Of the event

Financial goals

Which of the following is not a good strategy for managing cash flow for a event

When booking vendors, ask for a low initial deposit, then request the final payment to be made after the event

If you have an event with the following cost: $10,000 marketing expenses, $5000 meeting planning expenses, $7500 travel expenses, $5000 in speaker fees, and $2500 in AV. For each attendee, you have the following expenses: $30 food, and a $20 swag bag. Your registration fee is $350 per person. How many attendees do you need for the event to break even?

100 attendees

What is the best indicator of event revenue?

Past revenue data from the same event

All budgets should be based on

Actual quotes from vendors