The Entrepreneurial Subject and the Objectivization of the Self in Social Media

Vocabulary flashcards covering key terms and concepts related to the impact of social media on identity, labor, and neoliberalism.

Prosumption

A confluence of production and consumption, initially described by Alvin Toffler.

Audience Commodity

The idea that TV programmers produce audiences to sell to advertisers, and audiences work to produce themselves as commodities.

Prosumer Commodity

Social media users producing data that corporate companies use to sell to advertisers.

Communicative Capitalism

A term coined by Jodi Dean, indicating how the Internet promotes democratic ideals while reinforcing capitalist exploitation.

Digital Reputation Economy

A concept described by Alison Hearn, where individuals must create appealing personal brands to succeed in the job market.

Self-Branding

The process by which individuals market themselves as products in the labor market.

Neoliberal Subjectivization

The ideological process by which individuals see themselves as entrepreneurs of their own identities in a neoliberal context.

Dataveillance

The surveillance of data, including the information collected from social media users.

Rhetorical Choice rhetoric

The type of narrative that supports the notion of personal responsibility and market competition in a neoliberal framework.

Big Data

Massive amounts of data produced by users that are packaged and sold by social media companies.

24/7 Temporalities

The concept that the boundaries of work and personal time have blurred, creating a constant demand for productivity.

Self-Management

The ongoing process through which individuals curate their identities and profiles on social media platforms.

Capitalist Realism

The widespread belief that capitalism is the only viable political and economic system, making it difficult to envision alternatives.

Cynical Realism

A mode of ideology where individuals acknowledge the flaws of capitalism but continue to engage in the system without hope for change.

Human Capital

The economic notion that individuals can invest in themselves to increase their value in the labor market.

Objectivization

The process through which social media users' identities are commodified, turning them into products for consumption.