Media Strategies and Advertising Techniques

Flashcards on Media Strategies and Advertising Techniques.

Gender / Sex Appeal

Appeals to teenagers by suggesting a product will make them more attractive and memorable, leading to increased purchases.

Humor

Uses comedy and parody to associate a product with a positive feeling, catching the viewer's attention.

Name-calling

Uses direct or indirect attacks, including sarcasm, on competitor's products to undermine them.

Plain folks

Employs common, relatable people to advertise a product, making it seem attainable and natural.

Shock appeal

Uses shocking images or scenes and provocative controversy to grab attention.

Snob appeal

Encourages people to buy a product to stand out from the crowd, implying exclusivity and unaffordability for common people.

Testimonials

Uses common people or celebrities to endorse a product, leveraging trust and relatability.

Bandwagon

Promotes a product as desirable because everyone is using it, encouraging consumers to conform and join the trend.

Brand Priority

Convinces the audience to select one product over another.

Cartoon / Cute Characters

Utilizes appealing characters to attract children, who see them as role models and pressure parents to purchase the branded product.

Celebrity Endorsement

Uses famous personalities to promote products, making a sales pitch that sticks in people's minds.

Emotional Appeal

Uses anxieties to sell a product.

Emotional Transfer

Convinces viewers that they will feel the way the people in the commercial feel if they buy the product.

Facts and Figures

Attracts people by providing survey results, statistical evidence, and market surveys to publicize the product for consumer trust.