EMTECH: Interactive Multimedia

MEDIA

• a delivery medium, a form of mass communication - newspaper, magazine or tv

• tools that are used to represent or do certain things

• an information presentation/distribution tool

MULTIMEDIA

• It is the usage of multiple agents for disseminating and presenting information to audience (target user).

• It is a combination of text, graphic, sound, animation, and video that is delivered interactively to the user by electronic or digitally manipulated means

Static

media consist exclusively of a sequence of individual elements without a time component

Text

• basic element of multimedia

• term for something that contains words to express something

• Used in contents and labels in menus or navigational buttons

Graphics

• Two-dimensional figure or illustration

• Could be produced manually or by any computer graphics technology

• Used in multimedia to show more clearly what a particular information is all about

Dynamic

time-dependent continuous media

Video

• the technology of capturing, recording, processing, transmitting, and reconstructing moving pictures

• Bring a sense of realism to multimedia files and useful in engaging the users and evoking emotion

Sound

• the sound we hear; encompasses everything from music and speech to sound effects and environmental noise

• the sonic representation of any kind of sound

Animation

• The illusion of motion created by the consecutive display of images of static elements ; animation is used to further enhance/enrich the experience of the user to further understand the information conveyed to them

Decorative

TYPE

Visuals added for aesthetic appeal or humor

picture non related to the content

decoration only

Representational

TYPE

Visuals that illustrate the appearance of the object

screenshot or picture of the object described

facts and concepts

Organizational

TYPE

Visuals that show qualitative relationships among content

tables flowcharts matrix mindmaps

facts concepts

Relational

TYPE

Visuals that summarize quantitative relationships among content

bar graphs, pie charts thematic maps

processes

Transformational

TYPE

Visuals that illustrate changes in time or over space

animations videos timelapses

processes procedures principles

Interpretative

TYPE

Visuals that make intangible phenomena visible and concrete

infographics diagrams with arrows

processes

concepts

principles

INTERACTIVE MULTIMEDIA

Digital content that combines various forms of media, such as text, graphics, audio, video, and animations, in a way that allows users to engage with and manipulate the content.

offers users an active role in shaping their experience and often involves user input and feedback.

User Interaction

CHRACTERISTICS

such as clicking on buttons, links, or objects, inputting data, making choices, or navigating through a non-linear structure

Dynamic Content

CHRACTERISTICS

can adapt and respond to user actions in real-time, changing the content or experience accordingly

Feedback and Response

CHRACTERISTICS

clicking on a button may trigger an animation, video, or a change in the displayed content

Engagement

CHRACTERISTICS

engage and immerse users to various contents

Non-Linearity

CHRACTERISTICS

users can choose their

path, explore information at their own pace

RICH CONTENT

refers to multimedia that provides a dynamic and engaging user experience.

It includes elements like videos, audio, interactive graphics, and animations.

RICH CONTENT

these elements aim to enrich the online user experience by making content more interactive and memorable

Interactive Storytelling

RICH CONTENT

Digital stories that allow users to influence the narrative by making choices that affect the outcome.

Engages users by making them active participants in the story, enhancing emotional investment and enjoyment.

Gamified Learning Platforms

RICH CONTENT

Educational platforms that use game mechanics, such as points, badges, and leaderboards, to engage learners and enhance the educational experience.

Motivates and engages users through competitive elements and rewards, making learning more enjoyable and effective.

Chatbots with AI Integration

RICH CONTENT

AI-driven software applications that simulate human conversation, often used for customer service or information retrieval.

Enhances user experience by providing instant, personalized assistance and support.

360-Degree Videos

RICH CONTENT

Videos recorded in all directions, allowing viewers to look around in any direction and experience the video as if they were there.

Provides an immersive viewing experience, allowing users to explore every angle and feel part of the scene.

Webinars with Interactive Features

RICH CONTENT

Online seminars that include interactive elements such as live polls, Q&A sessions, and chat functionalities.

Increases engagement and participation by allowing real-time interaction and feedback.