Text types

Newspaper Article

A structured piece that includes headings/subheadings, bylines, an introduction-development-conclusion format, the 5Ws & 1H, quotes to build ethos, an objective tone, small paragraphs, short sentences, written in 3rd person and present tense, incorporating ethos/logos, stats/quotes/examples, experts/credibility, and anecdotes/testimonials.

Opinion-Editorial

A persuasive and opinionated piece that is brief (400-500 words), features short paragraphs that are focused and tightly organized, takes a stance on a controversial issue, includes a catchy title, opens with a catchy hook, gets right to the point, acknowledges opposition, ends with a kicker or call to action, employs ethos, pathos, and logos, has an attitude tone, cites hard evidence, uses loaded language, and may propose a solution.

Review

A persuasive and informational piece written in first person, featuring a title, headings, subheadings, an introduction-development-conclusion format, references/quotes, context and background, a mixture of registers, an attempt to appear objective, and descriptive language/imagery.

Advertisement

A persuasive and creative piece where the content message is clear, targeting a specific audience, includes a call to action, uses descriptive language/imagery, specific adjectives and concrete nouns, incorporates ethos, pathos, logos, stats, examples, facts, and expert credibility.

Diary

A reflective and confidential piece that includes a date/heading, is written in past tense, consists of paragraphs, shares observations, thoughts, and feelings, has a date and introduction for each entry, follows chronological order, includes detail and description, uses emotive language, is written in an informal register, and employs descriptive language/imagery.