ENGLISH _ ADVERTISING TECHNIQUES

Avant- Garde

unusual, artistic, or innovative visuals; product puts user ahead of the times

Bandwagon

everyone is using the product and you should too

Facts and Figures

statistics and objective factual information are used to prove the superiority of the product

Magic Ingredients

Some almost miraculous discovery makes the product exceptionally effective

Patriotism

Purchasing this product shows your love for your country

Plain Folks

a products is practical and is a good value for ordinary people

Snob Appeal

the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle

Transfer

words and ideas with positive connotations are used to suggest that these qualities should be associated with the product of the user

Testimonial

a famous personality used to endorse a product

Wit and Humor

Distracts the audience by making them laugh. Often uses clever visuals/images, but hardly ever gives information about the product.

Pathos

Appeals to emotion

Logos

appeals to logic or reason

Ethos

appeals to credibility or character

Simple Solution

product offers a solution to a common problem

Bribery

offers the customer a desirable extra something if they make another purchase.

Loaded words

uses words that are emotionally charged--either positively or negatively.