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what is minority influence
when a minority group undermines group consensus. some assume that this is individually attributed, but it is in fact due to group dynamics.
ex: introduces a new way of thinking
what does minority influence trigger
systematic processing: system 2
what does majority influence trigger
superficial processing: system 2
what is a double minority
socially stigmatized
not a lot of people in the group (unfavored numerically)
results of a double minority
lower credibility