TOPIC 8: A CURE TO CONFORMITY

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5 Terms

1
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what is minority influence

when a minority group undermines group consensus. some assume that this is individually attributed, but it is in fact due to group dynamics.

ex: introduces a new way of thinking

2
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what does minority influence trigger

systematic processing: system 2

3
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what does majority influence trigger

superficial processing: system 2

4
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what is a double minority

socially stigmatized

not a lot of people in the group (unfavored numerically)

5
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results of a double minority

lower credibility