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Social Cognition
mental processes for perceiving, interpreting, and understanding the social world
Person Perception
process of forming impressions and judgments about others based on cues like appearance, behavior, and social context
Attribution
attaching meaning to behaviour, has both internal (personal) and external (situational) factors
Cognitive Dissonance
psychological discomfort from one's conflicting beliefs, attitudes, or behaviours
Heuristics
mental shortcuts for quick decision-making, problem-solving, and judgement
Stereotypes
widely held beliefs and generalizations about a group, often oversimplified or inaccurate
Prejudice
negative preconception against people based on group membership
Discrimination
unfair treatment of people based on group membership
Internal Attribution
attributing behavior to a person's internal characteristics, such as personality or motivation
External Attribution
attributing behavior to situational factors beyond a person's control
Fundamental Attribution Error
tendency to overemphasize internal characteristics and underestimate situational factors when explaining others' behavior
Affective Component (tri-component model of attitudes ABC)
relates to emotions and feelings within attitudes
Behavioral Component (tri-component model of attitudes ABC)
refers to observable actions associated with attitudes
Cognitive Component (tri-component model of attitudes ABC)
beliefs an individual holds about an attitude object
Confirmation Bias
tendency to search for, interpret, and remember information that confirms existing beliefs
Halo Effect
tendency for one positive characteristic to influence the overall perception of an individual
Dunning-Kruger Effect
cognitive bias where those with low competence overestimate their ability, and those with high competence underestimate theirs
Conformity
tendency to adjust thoughts, attitudes, and behaviors to align with group norms
Obedience
social influence where an individual follows orders from an authority figure
Social Power
ability to influence the behavior, beliefs, or attitudes of others
Zimbardo Prison Experiment
psychological experiment in 1971 to investigate effects of perceived power in a simulated prison
Groupthink
psychological phenomenon where desire for harmony in a group leads to poor decision-making
Group Shift
change in group's decision-making direction, becoming more extreme than individual members' positions
Sources of Power
ways individuals exert influence, including reward, coercive, legitimate, referent, and expert power
Informational Influence
when individuals conform to group's beliefs due to perceived accurate knowledge
Sensation
sensory receptors and sense organs detect and respond to sensory information
Perception
meaning is given to incoming sensory information
Reception
detection of stimulus energy by sensory receptor cells
Transduction
converting stimulus energy into electrochemical (neural) energy
Transmission
neural impulses leave their sensory receptor site and travel along specific nerve fibers to specific sensory areas in the brain
Photoreceptors
cells in the retina that convert light into electrical signals
Rods
photoreceptors responsible for vision in low light, providing peripheral vision
Cones
photoreceptors responsible for vision in high light, providing central and colour vision
Taste buds
clusters of taste receptor cells located on the tongue, responsible for taste sensation
Gustatory receptors
sensory receptors for taste in taste buds
Binocular cues
depth perception cues that require both eyes
Monocular cues
depth perception cues that require the use of one eye
Visual Constancies
to perceive visual objects as remaining the same despite changes in sensory input
Gestalt Principles
rules the brain applies to organize and interpret visual stimuli in a meaningful way
Closure
the Gestalt principle where the brain fills in gaps to perceive a complete image
Context
the setting or environment that influences our perception of stimuli
Cultural norms
shared standards that influence how individuals interpret visual information
Supertasters
individuals who are highly sensitive to flavour due to the increased number of taste buds
Taste perception
to perceive and interpret flavors detected by the taste buds
fallibility
the quality of being prone to error or experiencing difficulties in judgement
perceptual distortions
errors in the judgement or interpretation of sensory stimuli
visual illusions
distortions of visual information where the brain interprets an image differently than physical reality
muller-lyer illusion
an illusion consisting of two lines of equal length with opposite shaped patterns on the ends, leading to misperception of size
apparent distance hypothesis
the hypothesis explaining that distant objects appear larger when they share the same retinal size
ames room illusion
an illusion experienced when viewing people in a specially designed room, leading to distorted perceptions of size
supertasters
individuals with a heightened sense of taste due to an increased number of taste buds, experiencing more intense flavors
lexical-gustatory synaesthesia
a type of synaesthesia where individuals 'taste' words
grapheme-colour synaesthesia
Monocular Depth Cues
accommodation
pictoral cues
Binocular Depth Cues
retinal disparity
convergence
Pictoral Depth Cues
linear perspective
relative size
interposition
texture gradient
height in the visual field
Gestalt Principles
proximity
similarity
continuity
closure
figure-ground
Visual Constancies
size constancy
shape constancy
brigthess constancy
orientation constancy
Food Packaging influences taste perception
influences with colour, texture, sounds (when package or container is opened), colour of dish it is served in, how it feels