Targeting
0.0(0)Studied by 1 person
View linked note
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt PlayCard Sorting
1/12
Last updated 2:54 PM on 7/21/22
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
13 Terms
1
New cards
Advantage
________: risk diversification.
2
New cards
Advantage
The firm gains a strong knowledge of the segment's needs and achieves a strong market presence
3
New cards
Risks
A market segment may turn sour and competitor may invade the segment
4
New cards
Companies may try super-segments
A set of segments sharing some exploitable similarity
5
New cards
Advantage
risk diversification
6
New cards
Target Market Selection
After profiling segments, firms have to make a decision on how many segments to target. Evaluation of segments is done before selection.
7
New cards
Super Segments
A set of segments sharing some exploitable similarity
8
New cards
Selective Specialization
The firm selects a number of segments, each objectively attractive and appropriate
9
New cards
Product Specialization
The firm makes a certain product and it sells to several different market segments
10
New cards
Market Specialization
The firm concentrates on serving many needs of a particular customer group
11
New cards
Full Market Coverage
The firm attempts to serve all customer groups with all the products that they may need
12
New cards
Undifferentiated Marketing
The firm ignores segment differences and goes after the whole market segment
13
New cards
Differentiated Marketing
The firm operates in several market segments and designs different products for each segment
