Cox & Blake’s Business Case for Diversity Organizational Communication

cost argument

Diverse organizations reduce turnover, absenteeism, and legal costs. Example: Employees who feel included stay longer.

resource-acquisition argument

Diverse companies attract top talent and gain competitive advantage. Example: Applicants drawn to inclusive companies.

marketing argument

Diverse workforces better understand and reach varied markets. Example: Hiring multicultural teams to connect with global customers.

creative argument

Diversity sparks innovation by combining different ideas. Example: Mixed teams developing unique product solutions.

problem-solving argument

Varied perspectives improve decision quality and problem-solving. Example: Diverse teams considering more alternatives.

systems flexibility argument

Diverse organizations are more adaptable and open to change. Example: Companies with inclusive cultures pivot faster in crises.

cox and blake opportunities realized through diversity

Explains how diversity benefits organizations through six key advantages—cost, resource acquisition, marketing, creativity, problem-solving, and system flexibility. Example: A company with diverse teams gains new ideas, attracts top talent, and better serves global customers.