AP GOV Chapter 7 Vocab
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Last updated 4:30 AM on 2/16/23
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10 Terms
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Broadcast Media
Television and radio broadcasting
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High-Tech Politics
Where technology has shaped political behavior and political agenda.
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Investigative Reporting
The use of detective-like reporting to unearth scandals.
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Mass Media
Media that reaches and influences both the masses and elites.
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Media Event
Events staged primarily for the purpose of being covered.
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Narrowcasting
Strategy of some broadcasters to appeal to a narrow audience rather than a broad audience.
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Policy Agenda
the issues that attract the serious attention of public officials and other people actively involved in politics at the time.
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Print Media
Opposite of broadcast media ; includes newspapers and magazines.
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Sound Bite
Small portion of a speech or video aired on TV as a teaser.
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Trial Balloon
Information leaked to the media to see what the political reaction will be.
