AP GOV Chapter 7 Vocab

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10 Terms

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Broadcast Media

Television and radio broadcasting

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High-Tech Politics

Where technology has shaped political behavior and political agenda.

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Investigative Reporting

The use of detective-like reporting to unearth scandals.

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Mass Media

Media that reaches and influences both the masses and elites.

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Media Event

Events staged primarily for the purpose of being covered.

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Narrowcasting

Strategy of some broadcasters to appeal to a narrow audience rather than a broad audience.

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Policy Agenda

the issues that attract the serious attention of public officials and other people actively involved in politics at the time.

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Print Media

Opposite of broadcast media ; includes newspapers and magazines.

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Sound Bite

Small portion of a speech or video aired on TV as a teaser.

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Trial Balloon

Information leaked to the media to see what the political reaction will be.