Studied by 36 people
Broadcast Media
Television and radio broadcasting
High-Tech Politics
Where technology has shaped political behavior and political agenda.
Investigative Reporting
The use of detective-like reporting to unearth scandals.
Mass Media
Media that reaches and influences both the masses and elites.
Media Event
Events staged primarily for the purpose of being covered.
Narrowcasting
Strategy of some broadcasters to appeal to a narrow audience rather than a broad audience.
Policy Agenda
the issues that attract the serious attention of public officials and other people actively involved in politics at the time.
Print Media
Opposite of broadcast media ; includes newspapers and magazines.
Sound Bite
Small portion of a speech or video aired on TV as a teaser.
Trial Balloon
Information leaked to the media to see what the political reaction will be.
Note 
Flashcard (83)