AP GOV Chapter 7 Vocab

Broadcast Media

Television and radio broadcasting

High-Tech Politics

Where technology has shaped political behavior and political agenda.

Investigative Reporting

The use of detective-like reporting to unearth scandals.

Mass Media

Media that reaches and influences both the masses and elites.

Media Event

Events staged primarily for the purpose of being covered.

Narrowcasting

Strategy of some broadcasters to appeal to a narrow audience rather than a broad audience.

Policy Agenda

the issues that attract the serious attention of public officials and other people actively involved in politics at the time.

Print Media

Opposite of broadcast media ; includes newspapers and magazines.

Sound Bite

Small portion of a speech or video aired on TV as a teaser.

Trial Balloon

Information leaked to the media to see what the political reaction will be.