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15 Terms

1
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“Swift and decisive action to protect Australia’s national security and national interest”

  • Euphemistic generalisation conveys governmental authority but strategically manages competing audience expectations

  • For Australian Audience signals commitment from government to safeguard Australia sovereignty

  • For China, by avoiding specific details or accusations, minimises risks of exacerbating tensions, meets their negative face needs, as minimises diplomatic imposition

  • Balancing act highlights the key role that euphemisms play in political discourse

2
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“Join a versatile and modern fighting force that maintains the security of Australia”

  • imperative draws on patriotism to attempts to make them want to join the cause

  • Vague adjectives imply strength and adaptability, without revealing military functions - obfuscates

  • Negative face threats - conceals the specific mission details and risks, thus restricting recruits autonomy and capacity for informed decision making, subtly imposing on their freedom of choice

3
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“the Australian army protects Australia’s national interests on land, deterring threats to Australia’s sovereignty”

  • jargon in verbal phrase and noun phrase - obfuscates the mission types and occurrences on the missions - ie elimination of foreign troops

  • Draws on young Australians desires to conform to Australian values like patriotism, humility and camaraderie

  • May be unaware of specific duties and missions involved with military service

4
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“Sweeping powers to consolidate regulatory processes for projects of economic significance”

  • Jargonistic noun phrase obfuscate the extent of authority granted to the new role

  • Masks any potentially unpopular actions, discouraging public scrutiny

  • Reinforces power imbalance between the government and the public - limiting meaningful public engagement

  • Deliberately vague jargon allows the government to dismiss negative outcomes as accidental or unforeseen, preserving legitimacy while deflecting blame

  • Negative face threat - undermines the public ability to meaningful engagement, objection or questions on their decisions

  • The opaque language risks fostering disengagement among the public weakening social trust in governmental transparency, and hindering meaningful democratic oversight.

5
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“S&P/ASX 200 index”, “futures”, “margins, loan growth, and economic resilience”.

  • widely recognised jargon allows for easy reference to the stock market in short and precise manner

  • Reduces lexical density, increased clarity - for informed audience

  • ‘Futures” allows for shortened discussion of predicated market direction of the ASX

  • Clarifies forward looking context and guides to their intended audience

  • Listing of jargon, maintains the clarity, acts as a clear and consistent short cut to inform their audience of the key commentary they should be looking out for.

6
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 “our diversity is our nation’s strength – we’re supporting Austrlaian families to stay close to their culture”

  • independent clause utilises inclusive collective pronoun to unite all Australians, by explicitly valuing our diversity

  • Avoids exclusion, making minorities feel like their presence and impact is not forgotten - positive face needs

  • Phonological patterning in consonance, reiterates and emphasises the requirement for social harmony

  • Nouns with positive connotations, reiterates that the cultural difference is beneficial not divisive

  • Rhetorical strategy not only affirms their identities, but challenges exclusionary and divisive mindsets

  • Publicly centring diversity as an asset

7
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“bro has been dropping the ball for 3 years”

  • vocative comes from gen z vernacular acts to instantly deflate Albaneses authority

  • Turns national leadership into something messy and cringe worthy, reducing social distance

  • Sports metaphor - reduces the complex ideas of politics into a digestible concept

  • Interplay with the visual, makes the audience wonder whether a man who can’t even catch a ball should run the country

  • The deviation from standard grammar, specific syntactic choice, aligns the tenor to relaxed and ironic

  • Shift to informal challenges the authority typically attached to formal political discourse, reflecting a generational shift towards credibility and trustworthiness in leadership

8
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“spicy” “pew pew”, “cornucopia”, “unalived”

  • euphemistic neologisms - reflects a change in attitudes between generations

  • Reflects gen z use of softer and more playful language, reflecting a generalised discomfort with trauma and bluntness

  • Uses indirect terms to create ingroup membership, and break down social taboos, to make them desensitised

9
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“Your vote matters” “Make it count” “how to vote”

  • initial declarative - positive face needs, gives sense of empowerment

  • Affirms their individual importance within the collective democratic process

  • Juxtaposed by imperative, implies they have power, call to action

  • Directs them to link

  • Interplay between declarative and imperative reinforces they have autonomy and an obligation to participate actively

  • Adverbial phrase obfuscates the creators’ partisan intentions by providing minimal information, whilst presenting the website as an authoritative guide on how to participate

  • Rhetorical manipulation, guides the audience towards their desired outcome, makes people follow a biased course of action

10
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“Disability does not define people” “use inclusive language that respects diversity”

  • reflects egalitarian values central to Australian national identity

  • Prioritises positive face needs by affirming individual dignity, and rejecting reductionist labels

  • Shows Australia’s commitment to social cohesion, where language actively includes, rather than marginalises minority groups

11
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“Person with disability”, “crippled”, “invalid”, “the mentality ill”

  • the specific lexical choices

  • Highlights the importance of linguistic framing, by putting the person first, the language revisits defining individuals solely by one attribute, by recognising the negative connotations of specific words, meets postive face needs

  • Reinforces the national emphasis I on fairness and respect for human rights, where linguistic choices are apart of creating an equitable, inclusive society

  • Acknowledges the power of language to shape thought, by removing collective terms, it helps to reduce stigma, shifting attitudes at both interpersonal and societal levels

  • By using these guidelines, it exemplifies Australia’s modern identity of inclusion, fairness and celebratory of diversity

12
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“Are you sick and tired of being welcomed to your own country?”

  • Provokes frustration, and appeals to a sense of injustice or national pride

  • Frames the welcome to country as something invasive or unwarranted

  • Positions it as a symbol of division rather than unity

  • noun phrase, reinforces the possessive and exclusionary language, dismissing the legitimacy of indigenous sovereignty.

  • Assumes ownership

  • Closed question, which doesn’t leave space for nuance or debate. This dichotomy is inherently divisive and does nothing to further our understanding of what role the WtC has in Australia

13
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“It was a transposition omission between one count and the next””it was fixed up”

  • obfuscates agent of mistake, neutral and dismissive tone

  • Blameless act anyone could make

  • Creates technical and jargonistic sounding noun phrase, obfuscates that the government may have known what was happening

  • -Passive voice distances government from the mistake, whilst reinforcing that it has been dealt with

  • Colloquial phrase downplays seriousness, maintaining trust

14
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“Small businesses are on their knees”

  • hyperbolic personification

  • Imagery of small businesses being in economic hardship, desperate for help

  • Translates complex economic statistics into a digestible form

  • Audience can grasp the severity of the crisis

  • Manipulates those by drawing on empathy, and appealing to pathos to influence the representatives to vote with her

  • Makes herself seem like a someone who is hearing the pain of the small business owners getting their support

  • Makes herself seem credible

15
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“Totally inappropriate”, “disgusting”, “totally disrespectful”

  • emotive adjectives intensified by adverb reinforce strength of condemnation, reflecting a deep moral rejection of the behaviour

  • Positions those out of touch with modern Australian values as unwelcome, especially on solemn days

  • Public defence from political leaders reflects a broader shift towards embedding indigenous protocols as central to Australias national identity, even if others sit in the other camp