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“Swift and decisive action to protect Australia’s national security and national interest”
Euphemistic generalisation conveys governmental authority but strategically manages competing audience expectations
For Australian Audience signals commitment from government to safeguard Australia sovereignty
For China, by avoiding specific details or accusations, minimises risks of exacerbating tensions, meets their negative face needs, as minimises diplomatic imposition
Balancing act highlights the key role that euphemisms play in political discourse
“Join a versatile and modern fighting force that maintains the security of Australia”
imperative draws on patriotism to attempts to make them want to join the cause
Vague adjectives imply strength and adaptability, without revealing military functions - obfuscates
Negative face threats - conceals the specific mission details and risks, thus restricting recruits autonomy and capacity for informed decision making, subtly imposing on their freedom of choice
“the Australian army protects Australia’s national interests on land, deterring threats to Australia’s sovereignty”
jargon in verbal phrase and noun phrase - obfuscates the mission types and occurrences on the missions - ie elimination of foreign troops
Draws on young Australians desires to conform to Australian values like patriotism, humility and camaraderie
May be unaware of specific duties and missions involved with military service
“Sweeping powers to consolidate regulatory processes for projects of economic significance”
Jargonistic noun phrase obfuscate the extent of authority granted to the new role
Masks any potentially unpopular actions, discouraging public scrutiny
Reinforces power imbalance between the government and the public - limiting meaningful public engagement
Deliberately vague jargon allows the government to dismiss negative outcomes as accidental or unforeseen, preserving legitimacy while deflecting blame
Negative face threat - undermines the public ability to meaningful engagement, objection or questions on their decisions
The opaque language risks fostering disengagement among the public weakening social trust in governmental transparency, and hindering meaningful democratic oversight.
“S&P/ASX 200 index”, “futures”, “margins, loan growth, and economic resilience”.
widely recognised jargon allows for easy reference to the stock market in short and precise manner
Reduces lexical density, increased clarity - for informed audience
‘Futures” allows for shortened discussion of predicated market direction of the ASX
Clarifies forward looking context and guides to their intended audience
Listing of jargon, maintains the clarity, acts as a clear and consistent short cut to inform their audience of the key commentary they should be looking out for.
“our diversity is our nation’s strength – we’re supporting Austrlaian families to stay close to their culture”
independent clause utilises inclusive collective pronoun to unite all Australians, by explicitly valuing our diversity
Avoids exclusion, making minorities feel like their presence and impact is not forgotten - positive face needs
Phonological patterning in consonance, reiterates and emphasises the requirement for social harmony
Nouns with positive connotations, reiterates that the cultural difference is beneficial not divisive
Rhetorical strategy not only affirms their identities, but challenges exclusionary and divisive mindsets
Publicly centring diversity as an asset
“bro has been dropping the ball for 3 years”
vocative comes from gen z vernacular acts to instantly deflate Albaneses authority
Turns national leadership into something messy and cringe worthy, reducing social distance
Sports metaphor - reduces the complex ideas of politics into a digestible concept
Interplay with the visual, makes the audience wonder whether a man who can’t even catch a ball should run the country
The deviation from standard grammar, specific syntactic choice, aligns the tenor to relaxed and ironic
Shift to informal challenges the authority typically attached to formal political discourse, reflecting a generational shift towards credibility and trustworthiness in leadership
“spicy” “pew pew”, “cornucopia”, “unalived”
euphemistic neologisms - reflects a change in attitudes between generations
Reflects gen z use of softer and more playful language, reflecting a generalised discomfort with trauma and bluntness
Uses indirect terms to create ingroup membership, and break down social taboos, to make them desensitised
“Your vote matters” “Make it count” “how to vote”
initial declarative - positive face needs, gives sense of empowerment
Affirms their individual importance within the collective democratic process
Juxtaposed by imperative, implies they have power, call to action
Directs them to link
Interplay between declarative and imperative reinforces they have autonomy and an obligation to participate actively
Adverbial phrase obfuscates the creators’ partisan intentions by providing minimal information, whilst presenting the website as an authoritative guide on how to participate
Rhetorical manipulation, guides the audience towards their desired outcome, makes people follow a biased course of action
“Disability does not define people” “use inclusive language that respects diversity”
reflects egalitarian values central to Australian national identity
Prioritises positive face needs by affirming individual dignity, and rejecting reductionist labels
Shows Australia’s commitment to social cohesion, where language actively includes, rather than marginalises minority groups
“Person with disability”, “crippled”, “invalid”, “the mentality ill”
the specific lexical choices
Highlights the importance of linguistic framing, by putting the person first, the language revisits defining individuals solely by one attribute, by recognising the negative connotations of specific words, meets postive face needs
Reinforces the national emphasis I on fairness and respect for human rights, where linguistic choices are apart of creating an equitable, inclusive society
Acknowledges the power of language to shape thought, by removing collective terms, it helps to reduce stigma, shifting attitudes at both interpersonal and societal levels
By using these guidelines, it exemplifies Australia’s modern identity of inclusion, fairness and celebratory of diversity
“Are you sick and tired of being welcomed to your own country?”
Provokes frustration, and appeals to a sense of injustice or national pride
Frames the welcome to country as something invasive or unwarranted
Positions it as a symbol of division rather than unity
noun phrase, reinforces the possessive and exclusionary language, dismissing the legitimacy of indigenous sovereignty.
Assumes ownership
Closed question, which doesn’t leave space for nuance or debate. This dichotomy is inherently divisive and does nothing to further our understanding of what role the WtC has in Australia
“It was a transposition omission between one count and the next””it was fixed up”
obfuscates agent of mistake, neutral and dismissive tone
Blameless act anyone could make
Creates technical and jargonistic sounding noun phrase, obfuscates that the government may have known what was happening
-Passive voice distances government from the mistake, whilst reinforcing that it has been dealt with
Colloquial phrase downplays seriousness, maintaining trust
“Small businesses are on their knees”
hyperbolic personification
Imagery of small businesses being in economic hardship, desperate for help
Translates complex economic statistics into a digestible form
Audience can grasp the severity of the crisis
Manipulates those by drawing on empathy, and appealing to pathos to influence the representatives to vote with her
Makes herself seem like a someone who is hearing the pain of the small business owners getting their support
Makes herself seem credible
“Totally inappropriate”, “disgusting”, “totally disrespectful”
emotive adjectives intensified by adverb reinforce strength of condemnation, reflecting a deep moral rejection of the behaviour
Positions those out of touch with modern Australian values as unwelcome, especially on solemn days
Public defence from political leaders reflects a broader shift towards embedding indigenous protocols as central to Australias national identity, even if others sit in the other camp