Com Exam #1

2 Types of Textual Analysis

Research Method and Qualitative Method

Qualitative Belief

is used to understand people's beliefs, experiences, attitudes, behavior, and interactions

" A Wishful Thinker"

for learning more and trying to educate

Alegory of the Cave

By Plato; a wake-up call for people to seek the truth and not settle for what they see in front of them as reality and truth

Semiotics

the study of signs

Study of Signs

examination of language, material world, and concepts to understand how meaning is made and circulates

Signified

A physical thing, a concept, idea

Signified

Connotation Subtext

Signifer

"sound image", "thought image" of a thing or concept

Signifer 2

Denotation/Dictionary Definition

paradigm

a model; an example

Connotation

All the meanings, associations, or emotions that a word suggests

syntagmatic signs

context and relationship (can be broad and limited)

Syntax

order to know, how things are listed or go

Hypodermic Needle Theory

developed during WW1 and refined during WW2

targeted message

Problem=that assumes the receiver is a zombie

"mass media injects information"/Media effect

transmission model

How a message is transmitted from the Listener to the Speaker

Medium Theory

developed in 1960s

"The Medium is the Message"-Marshall McLuhan

transmedia story

examines the ways that different stories are told via platforms. Which allow platforms to enrich stories in various ways.

First theory to consider the medium

Medium Theory

Uses and Gratifications Theory

people seek emotional fulfillment from the media they watch/consume (Maslow Hierarchy of Need)

First to recognize the media consumers are active participants

USG

Uses of the different types of Media

Surveillance, Personal Identity, Personal Media, Diversion

Survalience

seeking information in what interests you

personal identity

texts that satisfies your values

personal media

characters you feel connected with or you love

diversion

pass the time/entertainment

Maslow's Hierarchy of Needs

Physiological Needs, Safety Needs, Relationships/Social, Self-Esteem, Self-Actualization

Physicalogical needs

food, water, excretion, sex

safety needs

shelter, clothing, rules, law, society

relationships/social

family, friends, work, stranger

self-esteem

positivity/ negativity of self

self-actualization

goal setting

Convergence Culture

a system where technology, industry, culture, and social change merge together as consumers are prepared to go great lengths to get the media they want.

Marxist Theory

conflict theory because society is in conflict

opposite of Marxism

Capitalism= Private ownership (Industrial Revolution)

Protetariat

working class, workers

Bourgeoisie

middle class, factory owners

Communism

a society where all are equal and things are owned by everyone

education to proletariat leads to

revolution

hegemony

the mechanism by which people and institutes build, stockpile, and maintain power and privilege in ways that suppresses or navigates others (Gramsci)

Big 5 Identity Traits of Hegemony

Class/Affluence= Upper Class

Sex/Gender= Male

Race= White

Religion= Christian

Sexual Orientation= Straight

Can we quantify media?

NO

Triangle Fire

The Triangle Shirtwaist Factory fire in Manhattan, New York City on March 25, 1911, was the deadliest industrial disaster in the history of the city that led to more change in labor code

Frankfort School

A group of intellectuals who combined Marxist theory with other approaches to analyze culture with a combine focus on forms of social stratification and inequity

Bechdel Test

to test the presence of women in a move (3)

3 factors of Bechdel Test

1. 2 or more named women

2. talk to each other

3. talk about something other than men

Critical Race Theory

focus on systemic racism; Jim Crow Law (to suppress people of color)

de jure

by law

de facto

by pratice

Ethnic Studies

"culture," an interdisciplinary field of study that focus on race, ethnicity, and indignity.

Disability Studies

focuses its attention on ways disabilities have been defined, represented in various media, and its consequences for individual characterized or identify as disable (Spoon theory)

authenticity

honest/real self

Codeswitch/Facework

can be specific to the situation

parasocial relationships

One-sided relationship