Mass Comm Exam 2

What were the factors that contributed to the Magazine Boom

Infrastructure, price war, education, and the Postal Act

What Magazine grew out of Ban Franklins Pennsylvania Gazette?

The Saturday Evening Books

what is Muck Ranking?

investigative journalism that exposes scandals and misconduct. 

Was Magazine popularity up or down in 1945?

Up, it went way up in popularity

How did Magazines adapt to competition from Television?

Specialization

Define Circulation

The number of Issues Sold (not printed)

Define Advertorials

Paid Content

What is controlled circulation?

Give away Magazines away for free to a targeted audience

define Ad Pull Policy

A controversial demand from an advertiser to review and potentially withdraw its ads

What was the name of Thomas Edison’s motion picture building in New Jersey?

The Black Maria

Why did the Film industry move west to California?

licensing fees of Thomas Edison's Motion Picture Patents Company, and to take advantage of the state's favorable climate and diverse landscapes

What was the Motion picture production code administered by the Hayes Office?

The motion picture production code a set of industry guidelines for the self censorship of content, Also called the Hays code

What was the Paramount decision?

A 1948 Supreme court decision that outlaws Block booking/ownership of theaters

Cite Some ways that the Film industry fought back against the rise of TV

3D, Sidmoscope

What does RCA stand for?

Radio corporation of America

Name 3 companies that were part of the formation of the RCA Corperation

Was the Great Depression a successful time for radio

Yes! It started Fireside chats, gave way to news stations and new technology that included radio waves.

How did Radio adapt to competition on TV?

Specialization

Define AM and FM

Amplitude modulation and Frequency modulation

What is a Doo-opoly?

2 companies that control a market.

What are the 3 major record labels?

Universal Music Group, Sony Music Entertainment, and

What are the torts of privacy recognized across most states?

Intrusion on seclusion, public discourse on private facts, False light policy, Misappropriation of name or facts

Describe the facts in the case of Hustler magazine Vs Falwell and cite who won in the courts ruling

Hustler magazine ran a full-page parody ad against televangelist and political commentator Jerry Falwell , depicting him as a drunk who had sex with his mother in an outhouse

Describe the case in Deepman VS time and who won the case

Dietemann sued Time, Inc. for invasion of privacy when two reporters posed as patients in the illegal medial services he ran out of his home.

Illustrate Hodges circles of intimacy and how is this relevant to privacy?

Depending on who your closest towards has more info on you.

How do you make a decision based on John’s Rolses veil of ignorance?

Using John Rawls’s veil of ignorance means making a choice as if you don’t know who you’ll be in society. This helps you make a fair decision that’s good for everyone, not just certain people.

Cite 3 ways how Lucille Ball changed the TV industry

What does CATV and MATV stand for?

Cable TV and Master Antenna TV

Why are the Kennedy VS Nixon debates important to the history of TV?

It was the first televised presidential debate

How did the quiz show scandal change the model of TV advertising?

You can’t rig game shows and they went from sponsorships to Spot Sales