EXAM2 - MKTG4553 (International Marketing) OKState

Companies from which industries are likely to be restricted to domestic ownership because of sovereignty concerns of the government?

Media industry (e.g., television, newspaper, & radio)

Some governments ban specific internet sites, & limit the types of television programs their citizens can watch. The most likely reason these governments provide for these restrictions is likely to be ________________.

to protect the cultural identity of their countrty

Many governments restrict foreign suppliers in certain industries because of national security concerns in

Defense industry & Telecommunications industry

Suppose a government decides to seize the assets of a foreign company operating in the country, & does not provide the foreign company any compensation for its assets. In that case, this is referred to as _______________.

confiscation

Because of the importance of the internet for international trade, the international laws regulating cyberspace are well-defined & agreed upon across countries. True or False

False

______________ refers to the unpredictable, & drastic regulatory change in operating conditions that international companies may sometimes face.

Political risk

The Overseas Private Insurance Corporation (OPIC) offers project financing and politicalrisk insurance in 100 ___________ countries

developing

On average, there are fewer rules and regulations to establish a new business in ______________ countries

Developed (countries).

Which of the following are strategies to reduce exposure to political risk in a foreign country?

a) Enter the foreign market via a joint venture and have a politically influential local joint venture partner.

b) If possible, lease rather than buy assets (e.g., plant and equipment) in the foreign country.

c) Borrow operating funds from banks in a foreign country

d) All of the above

All of the above

An international marketer can use which of the following as signals to predict possible regulatory changes in the operating environment of a foreign country?

a) The economy of the foreign country is slowing down and

b) The balance of payments situation of the foreign country is worsening

c) The hard currency reserves of the foreign government are being depleted very fast

d) All of the above

All of the above

Which of the following are strategies that companies can use to manage political risk in foreign markets?

a)Develop sound intelligence-gathering systems to reduce the probability of being caught unaware of when changes disrupt operations

b) Develop risk-reducing strategies that help limit their exposure or the losses they would sustain should a sudden change in operating conditions occur.

What is true about foreign business transaction laws?

No uniform international commercial law exists AND Legal systems in different countries are both disparate and complex

How a law is interpreted varies across countries. True or False

True

Which countries has the highest number of attorneys per capita?

United States of America

Judges in _________ countries interpret the law based on tradition, practices, and precedents set by past courts.

Common law

Which of the following is true about Code Law countries?

a. Ownership of intellectual property is based on registration

b. Acts of God are interpreted as unforeseeable occurrences of nature and human acts

c. Laws are based on tradition, practices, and precedents

d. All of the above are true

e. Only (a) and (b) are true

Only (a) and (b) are true

Legal disputes that arise between a company and a foreign government are usually __________.

Handled by courts in one of the countries involved.

Legal disputes resolved via _____________ are always legally binding.

arbitration

b. conciliation

c. Both of the above are true

d. None of the above are true

None of the above are true

Which of the following qualifies as a company's intellectual property?

a. Copyrights

b. Patents

c. Trademarks

d. All of the above are true

All of the above are true

____________ is the goodwill consumers have towards a brand.

a. Copyright

b. Trademark

c. Brand equity

d. Patent

Brand Equity

10. A criticism that is leveled against intellectual property is that it hinders creativity. True or False

True

TRIPS (Trade-Related Aspects of Intellectual Property Rights) is the legal agreement between all the member nations of the ___________ to protect intellectual property rights mutually

World Trade Organization

The practice of registering names, especially well-known company or brand names, as internet domains, in the hope of reselling them at a profit is known as ____________

cybersecurity

Currently, which of the following are problems relate to the application of cyberlaws in international trade?

Determining whose laws will prevail in legal disputes between parties located in different countries AND Establishing contractual validity of electronic communications

If a company is seen as colluding with other companies to fix the prices of a product, it is likely to be prosecuted under the ____________ of the country

Antitrust laws

U.S. law holds true in foreign jurisdictions for which of the following

a. The US firm

b. The foreign subsidiaries of the US firm

c. The licensees of the US firm

d. All of the above are true

e. Only (a) and (b) are True

All of the above are true

Market researchers worldwide can follow social media to analyze trends and identify problems and opportunities. True or False

True

In some countries, respondents may not provide their true opinion to the researcher conducting a face-to-face survey so as not to offend the interviewer. Thus the researcher collects data that is contaminated with _________.

courtesy bias

Tom wanted to find the size of the automobile tire market in Nigeria. However, these data were unavailable, so he used the automobile market size to estimate the demand for automobile tires. In this example, the size of the automobile market is a ________ variable for the size of the tire market

proxy variable

Which of the following are potential shortcomings researchers face when doing international marketing research?

a. Lack of relevant data

b. Reliability of the available data

c. Lack of comparability of the data across countries

d. The data may be outdated

e. all of the above

All of the above

In ________ translation, more than two translators are used for translation; the

results are compared, differences discussed, and the most appropriate

translation is selected.

parallel

Marketers use three different techniques to ferret out translation errors in

marketing research questionnaires ahead of time. What is one of these

techniques?

back translation

Marco has decided to use information collected by other researchers in his upcoming research project on cultural trends. This is an example of using a ________ data source.

secondary

Once a researcher has defined the research problem and established research objectives, the researcher should

determine the sources of information to fulfill the research objectives.

Natalie is reading government reports on the economy of Morocco so she can make a report to her manager about the viability of opening a branch of her company there. Which step in the marketing research process is Natalie

conducting?

gathering the relevant data from secondary source

Bessie has decided to pursue a marketing research effort to acquire information before her company makes a strategic relocation move to the West Coast. What would be the first step that Bessie (and the marketing researchers) should take as she embarks on the research effort?

Define the research problem and establish research objectives

_______ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful for marketing decision-making

a. Marketing reach

b. Market skimming

c. Marketing exposure

d. Target marketing

e. None of the above is correct

None of the above is correct

It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data. True or False

True

Sophia wanted to translate an English language survey into French. To do this, she had two translators independently translate the English version of the questionnaire into French. She then asked the two translators to resolve inconsistencies between the two French questionnaire versions through discussion and mutual agreement. Based on this information, we can infer that Sophia used the back translation method for translating the English questionnaire to French. True or False

False

In international marketing, the greatest problem in conducting probability samples stems from the lack of available lists from which to draw meaningful samples. True or False

True

We should collect primary data if secondary data sources don't answer a researcher's questions adequately. True or False

True

Data collected specifically for a particular research project is known as secondary data. True or False

False

One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official government statistics are sometimes intentionally biased. True or False

True

Commercial sources, trade associations, management groups, and state and local governments are good sources of primary data for a researcher. True or False

True

Data that has already been collected by some other agency are known as secondary data. True or False

True

The marketing research process should begin with determining the sources of information to fulfill the research objectives. True or False

False

Research shows that Information technologies and global communications have shrunk

the world, making it a small and relatively homogeneous place. True or False

False

According to class lectures, PepsiCo tends to use a ____________ strategy.

global

Indirect exporting consists of utilizing an intermediary, such as an export agent or an

export management company located in the foreign market. True or False

False

Which strategy requires greater international marketing expertise to execute?

Direct exporting

If a company wants its personnel to learn how to do international marketing, they

should use the ___________ strategy.

Direct marketing

Which strategy provides more control to the exporting company?

Direct exporting

Which services does an export management company usually provide its clients?

a. Marketing research

b. Patent protection

c. Logistics

d. All of the above

All of the above

These days, which technologies are allowing more small and medium-sized companies to export?

The internet

Which of the following reasons why a firm may shift production to foreign markets ?

a. To circumventing import restrictions

b. To follow their customers

c. For Cheaper production factors

d. To decrease transportation costs

e. All of the above

All of the above

A risk associated with a licensing strategy is that the company may be dependent on the licensee for maintain the quality of the product in the foreign market. True or False

True

_________is the home to the greatest number of franchisers.

United States

In a ___________, a company invites an outside partner to share stock ownership in a

new legal entity.

joint venture

A company may dissolve a joint venture in a foreign market for which of the following

reasons?

a. Regulations that force firms to partner may be rescinded by the local government

b. A partner may turn out to be less than ideal

c. Partners may disagree about the strategic direction of the joint venture

d. All of the above are true

All of the above

Regulations that force firms to partner may be rescinded by the local

government

b. A partner may turn out to be less than ideal

c. Partners may disagree about the strategic direction of the JV

d. All of the above are true

All of the above

In recent years, born global firms have decreased in number worldwide

False

For which reasons may a company internationalize its operations?

a. Getting unsolicited orders from international markets

b. The home market may be saturated

c. The company may seek to diversify its risk

d. All of the above are true

All of the above

___________ is a phenomenon whereby a product or service gains additional value as more people use it.

Network effects

A company that is a first mover in a market can face advantages as well as disadvantages. True or False

True

Which industries are likely to produce more born global firms?

Information technology industry

Which of the following may make a market standalone attractive for a corporation?

a. A large market

b. High growth rate of the market

c. High strength of a corporation relative to competition

d. All of the above are true

All of the above

It is possible for a market to be strategically important but not standalone attractive. True or False

True

A market is a lead market only if it has the highest total sales for a product among all other markets. True or False

False

Research shows that leading companies obtain revenues from emerging market

operations that accurately reflect their increasing importance for the global economy. True or False

False