chapter 13 (final)
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7 Terms
categories of newspaper advertising
display advertising, preprinted insert, classified advertising, free-standing insert (FSI)
display advertising
print ads with a headline, body copy, and illustration to stand out from news
classified advertising
text-only ads organized by categories like jobs and cars
preprinted insert
fully printed ads ready to be included in the newspaper
free-standing insert (FSI)
inserts with product coupons, typically in sunday papers
television advantage
creative opportunities, coverage, reach, and repetition, cost per contact, audience selectivity (narrowcasting)
television disadvantage
fleeting message, poor geographic selectivity, poor audience attitude and attentiveness (channel grazing, DVRs) clutter
Note 
Flashcards (28)