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Memory
the ability to take in info, store it, and recall it later
Encoding
the process of converting information into a form that can be stored in memory
Storage/Consolidation
the process of maintaining and stabilizing encoded information over time
Retrieval
the process of accessing stored information when needed
Sensory Memory - Masking
when new sensory input interferes with or replaces earlier sensory memory before it can be processed
STM (Short-Term Memory) (duration, capacity)
memory that lasts about 20–30 seconds with limited capacity (about 5-9 items, often closer to 4–5)
LTM (Long-Term Memory) (duration, capacity)
memory with potentially unlimited duration and capacity
Sensory Memory – Masking
when new sensory input interferes with or replaces earlier sensory memory before it can be processed
George Sperling
psychologist who studied sensory memory using partial report experiments
Iconic Memory
a brief visual sensory memory lasting a fraction of a second
Echoic Memory
a brief auditory sensory memory lasting a few seconds
Hermann Ebbinghaus
psychologist who studied memory and forgetting using nonsense syllables and discovered the forgetting curve
Rote Maintenance Rehearsal
repeating information over and over to keep it in short-term memory
Retrograde Amnesia
loss of memories formed before an injury or event
Anterograde Amnesia
inability to form new memories after an injury or event
Elaborative Rehearsal
linking new information to existing knowledge to store it in long-term memory
Existing Memory
prior knowledge already stored in long-term memory that helps encode new information
Explicit (Conscious) Memory
memory of facts and experiences that can be consciously recalled
Semantic Memory
memory of facts
Episodic Memory
memory of personal experiences and events
Implicit (Procedural) Memory
memory of skills and actions that are performed automatically without conscious awareness
Eyewitness Testimony
a person’s account of an event they witnessed
Memory = Malleable
memory can change over time and be influenced by new information or suggestions
Simple Memories vs Complex Memories
simple memories are basic and easier to recall while complex memories involve multiple details and are more prone to distortion
Context Effect
improved recall when the environment during retrieval matches the environment during encoding
Serial Position Effect
the tendency to remember the first (primacy effect) and last (recency effect) items in a list better than the middle items