allusion
a brief reference to a person, event, or place
amplification
repeats a word or expression for emphasis
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allusion
a brief reference to a person, event, or place
amplification
repeats a word or expression for emphasis
analogy
drawing a comparison between two things based on partial similarity of like features
anecdote
a short, humorous narrative of an incident used to make a point or for effect
anticipating audience response
a rhetorical technique stating the arguments that one's opponent is likely to give and then answering these arguments even before the opponent has had a chance to voice them
antithesis
a statement in which direct opposites are contrasted in the same sentence
attitude
the underlying feeling behind a tone
balance
a sentence made up of two segments which are equal in length, grammatical structure, and meaning
binaries
terms and concepts that are related to positives or negatives
call to action
writing that urges people to action or promotes change
classification and division
breaking down an entire whole into separate parts or sorting a group of items into non-overlapping categories
Colloquial Expressions
words or phrases appropriate to ordinary or familiar conversation rather than formal speech
comparison and contrast
a rhetorical technique for pointing out similarities or differences
concession
a speaker concedes a disputed point or leaves a disputed point to the audience to decide
Counterargument
a type of thought a reader has that is in opposition to the position advanced in the message
diction
the choice and use of words and phrases in speech or writing
emotional appeal
using words that appeal to the reader's emotions to persuade
ethical appeal
presenting self-image through text to persuade the audience to respect and believe him or her
fallacy
an incorrect belief based on faulty data, false information, or flawed logic
figurative language
The use of words outside their literal meaning to add freshness and that create effective images
imagery
Description that appeals to the senses
irony
A mode of speech in which words express a meaning opposite to the intended meaning
Jargon
a communication between people in the specialized language of the same field
Juxtaposition
Placing two items side by side to create a certain effect, reveal an attitude, or accomplish a purpose
Lending credence
lending her opponents some credit for their ideas
logical reasoning
the idea that there are principles governing correct or reliable inferences
metaphor
an implied comparison
mood
the overall atmosphere of a work
pacing
The speed or tempo of an author's writing.
parallel structure
coordinate ideas should have coordinate presentation
pun
A play on words
repetition
reiterating a word or phrase
rhetorical mode
discourse according to its chief purpose
rhetorical question
a question asked to produce an effect rather than elicit a reply
satire
a technique to criticize foolishness by using humor, irony, or ridicule
style
the authors name of expression
syntax
structure of the word order in a sentence or phrase
tone
the voice of the writer used to reflect the authors attitude toward the subject
symbol
something concrete that stands for something abstract
voice
the implied personality the author chooses to adopt