Soap, Sex, and Cigarettes Ch.1

Advertisment

Commercial announcement; from the word advertisen meaning “to notfiy”

Advertising

The activity of attracting public attention to a product, service, or ideas using paid announcements in various media

Advertising agencies

Companies that specialize in developing and preparing advertising plans, advertisements, and other promotional tools for advertisers. These agencies also arrange for the purchase of space and time in various media.

broadside

a large, single-sided printed announcement, often illustrated, that advertises or publicizes, typically used as a poster

chromolithography/chromos

a popular printing method developed in the 19th century that was capable of reproducing convincingly real images

department stores

large retail establishments offering an extensive assortment in variety and range of goods

display advertising

In print advertising found in newspaper or magazines, which may include ad copy (written text), illustrations, photographs, coupons, and striking design features. It is distinguished from classified advertisements

general store

a retail store, usually located in a rural community, that sells a variety of merchandise but does not divide it into departments

handbill

a printed sheet or pamphlet of advertisements, distributed by hand (similar to a modern flyer)

industrial revolution

the rapid development of technological innovations in the late 18th century and 19th centuries and led to increased manufacturing and improved farming and transportation

market revolution

the rapid development of manufacturing and improved farming during the first half of the 19th century, which significantly affected American economic organization and society

mass market

a large-scale market that encompasses substantial numbers of a population, as opposed to a local market

media

communication vehicles; in the context of advertising, media are the communication vehicles paid to present an advertisement to its target audience, such as display advertising in newspaper. The similar form is medium

newspapers

a publication usually issued daily or weekly, containing current news, editorial, feature articles, and typically advertising.

newsletters

forerunners on early versions of newspapers, emerginb in the 16th century. In colonial America (17th

outdoor advertising

advertising placed outside a building (such as on a wall, barn, or fence, or near a roadside or railway (like on a wagon

patent medicine

a medicine sold without a prescription, often promoted with questionable health claims. In the US, these products frequently did not actually hold patents

penny paper

a type of newsletter that became popular with the American public, starting with the New York Sun, which sold for a penny in 1833, at a time when other newspapers cost six cents a penny

puffery

exaggerated, lavish claims made about a products

sandwich man

a person who carries two hinged boards, known as a sandwich board, which hands from his shoulders (think of shrek)

target market

the specific market segment, or a group within a market segment, at which a company directs its advertising activities

town criers

a person employed by a government or vendor who walked through the streets shouting out news and announcements, preceding the era of newspapers and broadcast media

trade cards

small cards, typically 3 × 5 inches, used as a free giveaway for advertising. In the 19th century, often printed using chromolithography

victorian era

the historical period spanning the long reign of Victoria (1837 - 1901), who was queen of Great Britain and Ireland

Weeklies

publications, typically newspapers, that appear once a week or every other week