*Chapter_13_-_Retailing_and_Multichannel_Marketing_A2L

This set of flashcards covers key concepts and terms related to retailing and multichannel marketing, essential for understanding core principles in the subject.

Omnichannel Retailing

A strategy that creates a consistent experience for consumers across distribution channels.

Retail Strategy

A plan that incorporates the four P's (Product, Price, Promotion, Place) to create value for consumers.

General Merchandise Retailers

Retailers that offer a broad variety of products including discount stores, specialty stores, and department stores.

Channel Structure

The way in which a manufacturer and retailer establish a relationship, including aspects like vertical integration.

Convenience Store

A small store that offers a limited variety of items at convenient locations, often with higher prices.

Discount Store

A retail store that provides a broad variety of products but with limited service and low prices.

Personnel in Retailing

Retail associates responsible for personal selling and customer service, enhancing the shopping experience.

Wheel of Retailing

The theory that describes the evolution of retail outlets over time as they change their pricing, margins, and service levels.

Private-label Brands

Brands owned by a retailer that are intended to differentiate their merchandise from competitors.

Marketing Meets The Consumer

The point in the supply chain where marketing efforts aim to fulfill customer expectations.