Promotion (Part 1)

Music Tech || MT CA1 - Introduction to Music Technology and the Music Business

What are the three main physical methods of promotion?

Appearances, performances, and materials.

What are some examples of appearances?

• Launch parties

• Radio shows

• TV shows

• Interviews

What are some examples of performances?

• Gigs

• Tours

• Festivals

What are some examples of materials?

• Posters

• Billboards

• Flyers

What is a launch party?

• Any event that promotes the release of new music.

• The purpose is to create a buzz around the release of new material.

What is buzz?

An atmosphere of excitement and activity.

What is a radio show?

When a band or artist appears on a radio station to promote upcoming or latest music.

What is a TV show?

When an artist or band appears on a TV show to promote the upcoming or already released music.

What is an interview?

When an artist or band are interviewed and asked question about their musical career.