Gilroy's - Postcolonialism theory

What is Gilroy’s postcolonialism theory?

Gilroy argues that media often portrays minority groups as ‘other’ reducing them to stereotypes and reinforcing dominate cultural narratives.

What is the WaterAid advertise

WaterAid production advertise. - The beginning we hear a upper class type British accent, with a view of it raining - essentially a middle class area in Britain. Then the video cuts to an African country - it is shown as dry, poor and unkept. They are telling the audience to donate money to help these people with charity for water.

How does the WaterAid advert relate to Gilroy’s postcolonialism theory?

This advert shares post colonialism ideas - it shows Britain and British people as being more successful and powerful - having power to save people in Africa countries with no power.

Define ‘Other’

The foreign. The one who does not belong to a group, speak the given language or simply does not fit in with that societies social norms and values. They may be seen as uncanny.