Elasticity of Demand and Supply

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Flashcards covering key vocabulary related to the elasticity of demand and supply from the lecture notes.

Last updated 4:38 PM on 9/28/25
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28 Terms

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Price Elasticity of Demand

Measures buyers’ responsiveness to price changes.

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Elastic Demand

Buyer sensitivity to price changes, resulting in a large change in quantity demanded. Ed > 1.

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Inelastic Demand

Buyer insensitivity to price changes, resulting in a small change in quantity demanded. Ed < 1.

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Price Elasticity of Demand Formula

Percentage change in quantity demanded of product X divided by the percentage change in price of product X.

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Midpoint Formula for Price Elasticity of Demand

Ed = \frac{\text{Change in Quantity} / ((\text{Quantity}1 + \text{Quantity}2)/2)}{\text{Change in Price} / ((\text{Price}1 + \text{Price}2)/2)} or in simplified form: Ed = \frac{(Q2 - Q1) / ((Q1 + Q2)/2)}{(P2 - P1) / ((P1 + P2)/2)}

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Unit Elastic Demand

When the percentage change in quantity demanded equals the percentage change in price, so Ed = 1.

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Perfectly Inelastic Demand

An extreme case where quantity demanded does not change at all with a price change. Ed = 0.

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Perfectly Elastic Demand

An extreme case where a small price change leads to an infinitely large change in quantity demanded. Ed = \infty.

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Total Revenue Test

A method to determine elasticity by observing how total revenue (Price × Quantity) changes in response to a price change. For inelastic demand, P and TR move in the same direction; for elastic demand, P and TR move in opposite directions.

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Total Revenue

The total amount of money received by a firm from the sale of a good or service, calculated as Price multiplied by Quantity.

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Substitutability (Determinant of Ed)

The more substitutes available for a good, the more elastic its demand.

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Proportion of Income (Determinant of Ed)

Goods that represent a higher proportion of a buyer's income tend to have more elastic demand.

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Luxuries versus Necessities (Determinant of Ed)

Luxury goods typically have more elastic demand than necessities.

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Time (Determinant of Ed)

Demand for a good tends to be more elastic the more time consumers have to adjust to a price change.

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Price Elasticity of Supply

Measures sellers’ responsiveness to price changes.

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Elastic Supply

Producers are responsive to price changes, resulting in a large change in quantity supplied. Es > 1.

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Inelastic Supply

Producers are not responsive to price changes, resulting in a small change in quantity supplied. Es < 1.

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Price Elasticity of Supply Formula

Percentage change in quantity supplied of product X divided by the percentage change in price of product X.

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Time (Determinant of Es)

The primary determinant of elasticity of supply; supply becomes more elastic over longer time periods.

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Market Period

A time period where producers cannot change the quantity of output in response to price changes, resulting in perfectly inelastic supply.

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Short Run (Elasticity of Supply)

A time period during which producers can change some inputs but not all, making supply more elastic than in the market period but still relatively inelastic.

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Long Run (Elasticity of Supply)

A time period long enough for producers to change all inputs, allowing for substantial adjustment to price changes, resulting in highly elastic supply.

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Income Elasticity of Demand

Measures buyers’ responsiveness to changes in income.

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Income Elasticity of Demand Formula

Percentage change in quantity demanded divided by the percentage change in income. EI = \frac{\% \Delta Qd}{\% \Delta I}

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Normal Goods (Income Elasticity)

Goods for which income elasticity of demand is positive; demand increases as income rises.

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Inferior Goods (Income Elasticity)

Goods for which income elasticity of demand is negative; demand decreases as income rises.

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Cross-Elasticity of Demand

Measures responsiveness of sales of one good to a change in the price of another good.

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Cross-Elasticity of Demand Formula

Percentage change in quantity demanded of product X divided by the percentage change in price of product.