Television Ratings and Measurement

These flashcards cover essential vocabulary and concepts related to television ratings and measurement as discussed in the lecture.

Households (HHs)

The total number of broadcast television homes or households in a specified audience.

Rating Point

A measurement that equals 1% of the total universe of households watching a program.

Demographic Information

Data about the characteristics of viewers used by networks and advertisers for setting advertising rates.

AC Nielsen Company

The primary company that measures television ratings, commonly referred to as 'Nielsens'.

People Meters

Devices used to track national television ratings, indicating what program is watched and by whom in the household.

Total Audience Delivery (TAD)

A measurement that includes viewership of both linear and non-linear television.

Households Using Television (HUT)

An acronym for the number of households watching television, calculated as HHs watching TV divided by the total HH universe.

Share

The percentage of households watching a specific program at a particular time, calculated as Ratings divided by HUT.

Gross Ratings Points (GRP)

The sum of the ratings for all programs in a schedule.

Reach

The number of unduplicated households or people who viewed a program or commercial during a specific time period.

Frequency

The average number of times a household or person viewed a program or commercial during a specified time period.

CPM (Cost Per Thousand)

A calculation that determines the cost of the commercial divided by the total number of viewers multiplied by 1,000.