Social Media Marketing Final

Target Markets are identified groups of consumers who are most likely to purchase your product of service

True

What does GCT stand for?

Goals, Content, Targeting

What does CTA mean?

Call to Action

Marketing and Advertising are the same thing

False

If you increase the number of new customers in your business, you are guaranteed to grow your business

False

Marketing is the process of communicating a company’s value to the customer

True

What are the 4 P’s of marketing

Product, Price, Promotion, Place

Which common research method is best for getting a more in-depth look at consumer’s thoughts and ideas about a product or service

Focus Groups

Ads, emails, and text messages are all examples of marketing approaches

True

Why do companies need marketing

All of the above

Which common research method is best for gathering demographic and quantitative data

Surveys

According to the reading, before creating content, what question should you ask yourself

Who is the target audience?

What is defined as the way for businesses interact with people (customers) online?

Social media marketing

With the help of social media, the online world today as shifted from a one-to-many to a many-to-many method of interaction

True

A social media marketing plan needs to be in place before your social media efforts begin

True

What was the first true “Social Media Network?”

MySpace

What does the SEO

Search Engine Optimization

Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand

False

A key performance indicator is something you can measure- - usually performance based - - that can help you evaluate the success of your

What of the following closely represents the percentage of companies who use social media as a part of their marketing strategies

Over 92%

What is the first step of a six-step process of a social media marketing plan

Create social media marketing objectives and goals

Most teenage youtube subscribers trust influencer opinions over traditional celebrities

True

Under Armor is spending over _______ dollars on digital/ social media marketing

235 million

The key to success for any business on social media how it connects with their audience on an authentic level

True

A demographic of people most likely to be interested in your product or service is your target audience

True

A good way to see which social media platform(s) a company shoudl be on is

See which platforms your competitors are on

Post frequency was listed as a social media marketing goal in this chapter

False

What is NOT a sign of a raving fan

none of these

A good habit to get into is to post 75% promotional content and 25% non-promotional content on social media

False

The best part about GoPro’s social media content strategy is that most of the content

Was generated by users (fan/consumers)

You dont need to take demographics into account to understand your target audience

False

In what year did Facebook go public

2012

Although some may think facebook is for older generations, the number of users on the platform for every age group continues to grow

True

Facebook’s advertising platform is much less advanced than other social media networks’ advertising platforms

False

What is a custom audience

an audience you create based on your specifications

“More likes and followers'“ is an example of a solid busienss strategy goal

False

If you’re creating amazing content, you don’t need to post consistently

False

This is the simpliest, most common form of communication on the Facebook platform

Status updates

The relevance score is calculated based on

Anticipated positive and negative feedback

What once popular peer-to-peer communication method is X similar to

Instant messaging

Which geo-targeting struggle for marketers ad social media advertisers in the U.S.

Most X accounts are located outside of the U.S.

Which most closely represents the number of X users

600 Million

Your activity on X can influence the type of promoted content you see

True

The Acrynoym CPM stands for “cost per million”

False it is cost per mille

X is seen as a great platform for reputation management

True

In what year was the first youtube video uploaded

2005

Youtube is the second most visited website in the world

True

Although there are millions of advertisers on YouTube, only ______% of small businesses advertise on the popular platform

9

All youtube advertisements are in video form

False

What are the ranking factors of a successful Youtube channel

Both choices ( Watch time and video length/ Number of subscribers and user interaction)

Posting new videos consistenly isn’t important

False

You’ll want your video ad on Youtube to be between

15 and 60 seconds

Which of the following was presented in the text as a good way to hook your viewer

Showing a recognizable influencer or celebrity

You need to pay close attention to whom you want consumers your Youtube ads; targeting is important

True

Quality sound, great visuals, a message and theme, and a CTA are elements to consider when creating an effective video as part of a business strategy

True