AICE Travel & Tourism Chapter 5 Key Terms

Client

individual or company booking an event

Business plan

formal statement of business goals and the proposed plan for attaining them

Feedback

sharing of thoughts and observations following the completions of the event

Feasibility study

assessment of the practicalities for running a proposed event

Venue

a place to hold a meeting or event

Questionnaire

a tool for gathering information by asking questions from a certain group of people. Answers can be written in person, spoken online

Public relations

a promotional technique used by organisations to show their products or services in a positive light. This may include writing press releases, attending press conferences, lobbying and attending trade fairs.

Podcast

digital audio file that can be downloaded from the internet

Data Protection Act 1998

UK law covering the rights and responsibilities of dealing with personal data.

AIDA

an acronym used in marketing to assist with the design and promotion of marketing material such as a poster, it is taken to mean Attention, Interest, Desire and Action. It shows the process of how a consumer engages with certain products, for example an advertisement must bring the product to the ATTENTION of th customer, stimulate INTEREST, provoke DESIRE and then motivate the consumer into ACTION to buy the advertised product.

Deposit

partial payment made in advance of the event to secure the booking

Gantt chart

an event management planning calendar, identifying tasks to be undertaken by whom and when

Critical path analysis

a planning tool to assist with complex and time-sensitive events, helping to determine which activities are crucial

Master of ceremonies (MC)

organiser and caller of proceedings during the event itself

VIP

important attendees at your event for example, local Mayor, head teacher, local MP

Risk assessment

assessment of potential risks such as injury, loss of danger which may be encountered during the event