AICE Travel & Tourism Chapter 5 Key Terms

studied byStudied by 110 people
1.0(1)
get a hint
hint

Client

1 / 15

encourage image

There's no tags or description

Looks like no one added any tags here yet for you.

Studying Progress

0%
New cards
16
Still learning
0
Almost done
0
Mastered
0
16 Terms
1
New cards

Client

individual or company booking an event

New cards
2
New cards

Business plan

formal statement of business goals and the proposed plan for attaining them

New cards
3
New cards

Feedback

sharing of thoughts and observations following the completions of the event

New cards
4
New cards

Feasibility study

assessment of the practicalities for running a proposed event

New cards
5
New cards

Venue

a place to hold a meeting or event

New cards
6
New cards

Questionnaire

a tool for gathering information by asking questions from a certain group of people. Answers can be written in person, spoken online

New cards
7
New cards

Public relations

a promotional technique used by organisations to show their products or services in a positive light. This may include writing press releases, attending press conferences, lobbying and attending trade fairs.

New cards
8
New cards

Podcast

digital audio file that can be downloaded from the internet

New cards
9
New cards

Data Protection Act 1998

UK law covering the rights and responsibilities of dealing with personal data.

New cards
10
New cards

AIDA

an acronym used in marketing to assist with the design and promotion of marketing material such as a poster, it is taken to mean Attention, Interest, Desire and Action. It shows the process of how a consumer engages with certain products, for example an advertisement must bring the product to the ATTENTION of th customer, stimulate INTEREST, provoke DESIRE and then motivate the consumer into ACTION to buy the advertised product.

New cards
11
New cards

Deposit

partial payment made in advance of the event to secure the booking

New cards
12
New cards

Gantt chart

an event management planning calendar, identifying tasks to be undertaken by whom and when

New cards
13
New cards

Critical path analysis

a planning tool to assist with complex and time-sensitive events, helping to determine which activities are crucial

New cards
14
New cards

Master of ceremonies (MC)

organiser and caller of proceedings during the event itself

New cards
15
New cards

VIP

important attendees at your event for example, local Mayor, head teacher, local MP

New cards
16
New cards

Risk assessment

assessment of potential risks such as injury, loss of danger which may be encountered during the event

New cards

Explore top notes

note Note
studied byStudied by 38 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 14 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 75 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 4 people
Updated ... ago
4.0 Stars(1)
note Note
studied byStudied by 3 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 11 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 10 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 1591 people
Updated ... ago
4.7 Stars(14)

Explore top flashcards

flashcards Flashcard36 terms
studied byStudied by 15 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard75 terms
studied byStudied by 6 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard56 terms
studied byStudied by 12 people
Updated ... ago
5.0 Stars(3)
flashcards Flashcard37 terms
studied byStudied by 3 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard67 terms
studied byStudied by 5 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard71 terms
studied byStudied by 99 people
Updated ... ago
5.0 Stars(2)
flashcards Flashcard47 terms
studied byStudied by 22 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard66 terms
studied byStudied by 208 people
Updated ... ago
5.0 Stars(2)