Econ Chapter 6: Describing Supply & Demand: Elasticities
Price Elasticity
Price Elasticity of demand
`the percentage change in quantity demanded divided by the percentage change in price
ED= % change in quantity demanded / % change in price
Price elasticity of supply
The percentage change in quantity supplied divided by the percentage change in price
ED= % change in quantity supplied / % change in price
Price elasticity is the change in quantity divided by the percentage change in price
As elasticity increases, quantity responds more to price changes
Classifying Demand and Supply as Elastic or Inelastic
Elastic
If the percentage change in quantity is greater than the percentage change in price (E > 1)
Inelastic
If the percentage change in quantity is less than the percentage change in price (E < 1)
Example
Hulu & Netflix
If Hulu raised prices quantity demanded will fall a lot as people will shift to Netflix
The demand for Hulu would be highly elastic
Elasticity is Independent of Units
Elasticity measures the %, not the unit, change in variables
Using % allows us to measure responsiveness independent of units, making comparisons among different goods easier
Calculating Elasticities
Case 1
When orange county, Florida, raised the price of it’s toll roads by 14%, the number of motorists using toll roads fell by only 1.8 percent
.13, E < 1= Inelastic
Case 2
When gasoline prices rose by 10% in washington, DC, the quantity of gasoline demanded there fell by 40%
4, E > 1 = Elastic
Endpoint problem
The % change differs depending on whether you view the change as a rise or a decline
Economists use the average of the two end values to get around the endpoint problem
Example
V
Elasticity is not the same as slope
The steeper the curve becomes at any given point- the less elastic supply or demand is
Perfectly inelastic
quantity does not respond at all to the changes in price
Curves that are vertical
Perfectly elastic
Quantity responds enormously to changes in price (sensitive)
Horizontal curves are elastic
Unit elastic
percentage change in quantity equals the percentage change in price
5 terms to describe elasticity
Perfectly elastic
Quantity responds enormously to changes in price (E=)
Elastic
% change in quantity exceeds the % change in price (E>1)
Unit elastic
% change in quantity is the same as the percentage change in price (E=1)
Inelastic
E <1
Perfectly inelastic
E=0
Substitution & Elasticity
Most important determinant of price elasticity of demanded is the number of substitutes for the good
The more substitutions a good has, the more elastic demand is its demand
Example
Subsisting a big mac for a whooper
Substitution & Demand
The number of substitutes a good has is affected by several factors
1. The time period being considered
2. The degree to which a good is a luxury
3. The market definition
The importance of the good in one’s budget
How Substitution Factors Affect Specific Decisions
In the long run, demand generally becomes more elastic
Elasticity, Total Revenue, and Demand
The total revenue a supplier receives is the price they charge times the quantity they sell
Elasticity tells sellers what will happen to total revenue if their price changes
If demand is elastic - a rise in price lowers total revenue
If demand is unit elastic - a rise in price leaves total revenue unchanged
If demand is inelastic - a rise in price increases total revenue
Total Revenue along a Demand Curve
With elastic demands, a rise in price decreases total revenue
With inelastic demands, a rise in price increases total revenue
Income and Cross-Price Elasticity
Income elasticity of demand
Tells us the responsiveness of demand to changes in income
Normal goods
Goods whose consumption increases with an increase in income
Income elasticity of demand shows the responsiveness of demand to changes in income
Luxury
A good that has income elasticity greater than 1
Its percentage increase in demand is greater than the percentage increase in income
Necessity
A good that has an income in elasticity between 0 &1
The consumption of a necessity rises by a smaller proportion than the rise in income
Inferior goods
Goods whose consumption decreases when income increases
Cross-Price Elasticity of Demand
Cross-price elasticity of demand
Shows the responsiveness of demand to changes in prices of related goods
Substitutes
Goods that can be used in place of another
When the price of a good goes up, the demand for the substitute goes up
Substitutes have positive cross-price elasticities
Complements
Goods that are used in conjunction with other goods
A fall in the price of a good will increase the demand for its complement
Compliments have negative cross-price elasticities
Some Examples
Elasticity and Shifting Supply and Demand