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Aim
A general statement of what a study intends to investigate; broader than a hypothesis and not directly testable.
Hypothesis
A testable statement predicting a relationship or difference between variables, allowing scientific testing.
Directional hypothesis
Predicts the expected direction of results, increasing clarity but risking bias.
Non-directional hypothesis
Predicts a difference or relationship without stating direction, reducing bias.
Population
The entire group a researcher wants to study, though usually impractical to access fully.
Sample
A subset of the population used in research, whose representativeness affects generalisability.
Random sampling
Every member has an equal chance of selection, reducing bias but often impractical.
Systematic sampling
Selecting every nth person, efficient but may introduce bias if patterns exist.
Stratified sampling
Sampling proportional to population characteristics, increasing representativeness.
Opportunity sampling
Sampling those most available, quick but highly biased.
Volunteer sampling
Participants self-select, often leading to volunteer bias.
Sampling bias
When certain groups are over- or under-represented, reducing population validity.
Pilot study
A small-scale trial run conducted before the main study to identify issues.
Aims of piloting
To refine procedures, materials, and variables, improving reliability and validity.