AICE Media Studies AS Level Exam Review

Flashcards reviewing AICE Media Studies AS Level exam content, focusing on Section A and B topics, key concepts, and media theories.

Mise-en-scène

Costume, lighting, setting, props, actors' performance.

Camera work

Angles, movement, framing.

Editing

Pace, transitions, juxtapositions.

Sound

Diegetic and non-diegetic.

Structure of Response

Arranging Main body paragraphs by technical elements OR by the representations depicted in the given extract.

Camera Techniques: Example

Low-angle shots convey authority; handheld camera movement creates instability.

Mise-en-scène: Example

Dark lighting creates mystery; shadows create an unclear image.

Key Representation Areas

Gender, age, ethnicity, social class, regional identity, sexuality, disability, nationality, institutions/professions.

Media Ownership & Funding

How ownership structures and funding models influence media content, production, and distribution.

Marketing, Cross-Media Convergence & Synergy

How media companies promote products using multiple platforms and collaborative strategies.

Technology, Production & Distribution

How advances in production and distribution technologies affect media industries.

Audience Consumption & Behavior

How audiences access, interpret, and interact with media, and how those habits have changed.

Audience Targeting & Institutional Response

How institutions build, maintain, and adapt to audiences at national and local levels.

Reception Theory

Audiences are not passive and instead actively interpret media texts.

Preferred (dominant) reading

The audience accepts the intended meaning of the text.

Negotiated reading

The audience partly agrees with the text but questions or resists certain aspects.

Oppositional reading

The audience rejects the intended meaning and interprets the message in a contrary way.

Cross-media convergence

Enhances profitability, global reach, and audience engagement.

Marvel Cinematic Universe

Films, shows, merchandise, games

Digital Streaming and Platform Integration

Streaming platforms, digital convergence, multi-platform promotion.

Global Branding and Cultural Reach

Brand synergy, global media, localization.

Challenges and Criticisms

Media concentration, creative diversity, ethical concerns.

Digital distribution

Plays a central role in content delivery, global reach, cross-media convergence, audience engagement, and business strategy.

Disney+

Gathers viewing data to inform content decisions, marketing strategies and merchandising.